THE CLARUS News

FULLBEAUTY Brands Partners with Clarus Commerce to Launch Premium Loyalty Program for Plus-sized Retail

The Member Rewards premium loyalty program offers several money-saving benefits for a $14.95 monthly fee, including:

  • 10% back on every purchase from the FULLBEAUTY Family of Brands, including: Woman Within, Roaman’s, Jessica London, Ellos, KingSize, BrylaneHome and FULLBEAUTY
  • 5% back on purchases from 1,000+ Marketplace retailers
  • Unlimited shipping and return shipping rebates at the FULLBEAUTY Family of Brands
  • Shipping and return shipping rebates when you shop at our Marketplace retailers

Members can shop online, by phone or by catalog mail order and automatically earn 10% back on every purchase from FULLBEAUTY’s Family of Brands.

The Member Rewards program will allow customers to earn rewards from FULLBEAUTY’s Family of Brands, along with a marketplace of 1,000+ of the country’s largest retailers. Members will have access to a wide variety of options to accrue rewards.

“Our goal for the Member Rewards program is really to create more value for our customers,” said Tenley Memering, director of operations and technology for FULLBEAUTY Brands. “We are so lucky to have an engaged, loyal customer base, and this program will give members the opportunity to save at not just one brand, but our family of brands dedicated to plus-size customers. We’d love to see our customers explore our Family of Brands. We have seven brands offering women’s, men’s and home product, and every single one is laser-focused on offering best-in-class product designed expressly for the wants and needs of the plus-size customer. We welcome the opportunity to show our customers that we’re uniquely positioned to support their lifestyle with our product offering and seamless shopping experience. Clarus’ hands-on approach to designing custom programs for retailers, integrating with their technology platform, and continuing to optimize the program after launch made them very attractive partners.”

Memering said Clarus occupies a unique space in the market with its dedication to building strong loyalty programs for customers.

“We believe that the Member Rewards program offers a unique opportunity for their customers; allowing them to earn FULLBEAUTY Brands’ rewards dollars when they shop with FULLBEAUTY Brands and over 1,000 other great retailers,” said Michael Iannucci, EVP of business development for Clarus. “This will help achieve increased order frequency, increased average order value, and more customer lifetime value at the entire family of brands.”

About Clarus Commerce:
Clarus Commerce is the only company solely focused on building, managing, and optimizing customizable premium loyalty programs for retailers. The company provides the full suite of services needed for a successful loyalty program, which includes the technology platform, client services, strategy, creative, marketing, analytics, IT, and operations. Clarus Commerce was founded in 2001 and is headquartered in Rocky Hill, Connecticut. For more information, please visit http://www.claruscommerce.com.

Media Contact

Meg Dedyne

Walker Sands Communications

meg.dedyne@walkersands.com

+1 312-648-6009

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