Premium loyalty IS A LIGHT IN THE DARK.
Learn Why

Are Your Customers Truly Loyal?

Most aren't. And traditional punchcard loyalty programs aren't doing much to fix the problem. At best, they're ignored. At worst, they're margin killers. But premium loyalty is different.

A Whole New Model For Retail.

In premium loyalty programs, customers pay a fee in exchange for 24/7 benefits that traditional loyalty programs can't touch. With premium loyalty, you go from being "just another store" to being an irreplaceable part of your best customers' everyday lives.

You Reap the Rewards.

With premium loyalty, your best customers buy more often, spend more when they do, and evangelize for your brand. You get additional revenue from membership fees, and unparalleled data on buyers' habits, likes and dislikes. Oh, and there's no large initial investment ... we only succeed if your program does.

What Our Platform Does

(And Traditional SaaS Doesn't)

Product & Marketing

A white-label premium loyalty program doesn’t need to be a drag on your team. We have more experience in premium loyalty programs than any other company and an entire team of loyalty experts ready to build an engaging, on-brand experience for your customers.


Customizable Member Benefits

Our flexible, scalable benefits infrastructure lets you offer the rewards your customers will value most. From discounts and rebates to exclusive content and experiences, we can deliver exactly what your program members want.


Support & Analytics

We have your back well beyond your program’s launch. Our team is available 24/7/365 for technical issues, and we provide unparalleled analytics data, reporting, and regular strategic reviews.


Technical Integrations

Our platform works with any IT infrastructure. Handle billing yourself or pass it to us. Host program web pages on your servers or ours. Integrate with any third-party services and platforms you’re already using. Upload content through our CMS or your own. Our platform is built to work how you want it to work.


Over a Decade
of Premium Loyalty Experience

It's safe to say we've been doing this a while.

  • 50+


  • 999k+


  • 12

    to Market


  1. Blog

    December 5, 2017

    Premium Loyalty 101: Your Guide To The Paid Loyalty Movement

    Competition is fiercer and consumers are less loyal than ever before. Retailers are struggling to acquire and retain customers. Just about every retailer has a free loyalty program, but do these programs really develop loyalty with consumers? They sign up, receive a card, make purchases to rack up points, and then redeem those points towards…

  2. Blog

    November 15, 2017

    How Restoration Hardware Is Tearing Down The Walls Of The Old Loyalty Space

    Retailers have started to realize that traditional discounting and loyalty programs of the past are no longer effective. According to a survey from Accenture, a frightening 78% of U.S. consumers are retracting from loyalty programs. But the success of premium loyalty programs like Amazon Prime, GameStop PowerUp Rewards and others has many retailers rethinking loyalty….

  3. Blog

    November 7, 2017

    Clarus Commerce Named A 2017 Connecticut Top Workplace

    How does a company make the Hartford Courant Connecticut Top Workplaces list five years in a row? Some will tell you that it’s all about the wages and benefits while others put the highest value on perks like on-premise gyms, cool office spaces, and flexible scheduling. I believe it’s the combination of all those things…

Are You Ready to Go Premium?

If you want to become a 24/7 presence in your best customers' lives, it's time to get started.