Loyalty Programs don’t need to be a massive investment. Unfortunately, most traditional loyalty programs can take up to 2 years before they show an ROI. Premium loyalty is different. Since members pay a fee to join and there is no upfront investment to launch your program, your premium loyalty program will generate revenue on the day you launch.
With premium loyalty, your customers get the best version of your brand. In return, your best customers buy more often, spend more when they do, and evangelize for your brand. On top of the increased CLTV, you also get additional revenue from membership fees.
Your loyalty program won’t help you until it launches. Our typical clients launch their programs in as little as 90 days. This will create a positive impact on 2021 out of the gate, instead of being a cost.
Your brand is everything. Your loyalty program needs to look and feel like it’s part of your brand. Every loyalty program we launch is fully customized to match the feel of your brand. This goes far beyond just the design of the programs.
In the Age of the Customer, when brand differentiation is more important than ever, most traditional loyalty programs are the same. But what works for one brand won’t work for another. That’s why from a product perspective, we build each program to make sense for each retailer and its best customers. You won’t get an off-the-shelf solution. And from a marketing perspective, we continue to analyze and optimize each program so that it continues to stay on-brand and resonate with its members for the long run.
Consumers want to use benefits that are important to them. One-size-fits-all doesn’t work. That’s why our flexible, scalable benefits infrastructure lets you offer the rewards your customers will value most. From discounts and rebates to exclusive content and experiences, we can deliver exactly what your program members want. It’s all about balancing transactional and experiential benefits to build a true emotional connection.
Our Momentum Platform™ works with any IT infrastructure. Handle billing yourself or pass it to us. Host program web pages on your servers or ours. Integrate with any third-party services and platforms you’re already using. Upload content through our CMS or your own. Our platform is built to work how you want it to work.
We have your back well beyond your program’s launch. From day 1 to infinity, our team is available 24/7/365 for technical issues, and we provide unparalleled analytics data, reporting, and regular strategic reviews. We don’t set it and forget it. We’re working on behalf of our retailer partners every day to ensure the continued success of their programs.
It's safe to say we've been doing this a while.
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January 19, 2021
No one could have predicted that the marketing strategies presented in January 2020 would become obsolete in March as businesses executed a quick pivot to digital experiences due to COVID-19. Retailers had to quickly adapt to the accelerated trend of e-commerce that the pandemic brought on. Loyalty was no exception. As customers moved online, their…
January 14, 2021
This interview is part of a series where we ask different thought leaders in the loyalty and retail space to get their perspectives on where we are, where things are headed, and what you should be thinking about next. The purpose is to provide you with many different perspectives that can help you and your…
January 12, 2021
Consumer expectations have changed dramatically since the pandemic started, which has challenged customer loyalty. According to the new McKinsey Paid Loyalty 2020 Survey, there’s another enticing option for brands that want to attract new customers and strengthen customer relationships amid an array of choices: Premium, or paid, loyalty programs. In premium loyalty programs, members pay…
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