And customers are less loyal than ever before. Differentiation is critical, but most traditional loyalty programs feel so similar. Anyone can replicate discounts and free shipping. That’s why we have to stop thinking only in transactions. We have to rethink loyalty.
Some call it subscription loyalty. Others call it membership loyalty. We call it premium loyalty. Customers pay a fee in exchange for 24/7 benefits that traditional loyalty programs can't touch. You go from being "just another program" to being an irreplaceable part of customers' lives.
With premium loyalty, your best customers buy more often, spend more when they do, and evangelize for your brand. You get additional revenue from membership fees and unparalleled data on buyers' habits, likes and dislikes. You get loyalty as an outcome, not just a series of transactions.
Retailers make huge investments in the technology and people behind traditional programs. Hopefully, they break even after a year or two. But premium loyalty throws that risk out the window and works on a revenue share model. There’s no upfront investment needed. Our revenue comes from a percentage of the membership fees. In other words, we only succeed if your program does, which is why we bring our full suite of services to the table at no additional cost.
In the Age of the Customer, when brand differentiation is more important than ever, most traditional loyalty programs are the same. But what works for one brand won’t work for another. That’s why from a product perspective, we build each program to make sense for each retailer and its best customers. You won’t get an off-the-shelf solution. And from a marketing perspective, we continue to analyze and optimize each program so that it continues to stay on-brand and resonate with its members for the long run.
Consumers want to use benefits that important to them. One-size-fits-all doesn’t work. That’s why our flexible, scalable benefits infrastructure lets you offer the rewards your customers will value most. From discounts and rebates to exclusive content and experiences, we can deliver exactly what your program members want. It’s all about balancing transactional and experiential benefits to build a true emotional connection.
Our Momentum Platform™ works with any IT infrastructure. Handle billing yourself or pass it to us. Host program web pages on your servers or ours. Integrate with any third-party services and platforms you’re already using. Upload content through our CMS or your own. Our platform is built to work how you want it to work.
We have your back well beyond your program’s launch. From day 1 to infinity, our team is available 24/7/365 for technical issues, and we provide unparalleled analytics data, reporting, and regular strategic reviews. We don’t set it and forget it. We’re working on behalf of our retailer partners every day to ensure the continued success of their programs.
It's safe to say we've been doing this a while.
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March 20, 2019
Starbucks is one of the best examples of a customer-centric company because its willing to adapt. True to form, company officials announced some very positive changes to its Starbucks Rewards loyalty program that will take effect on April 16, 2019. Starbucks restructured its loyalty program that now includes tiers. The updated program will let customers use…
March 19, 2019
The bad boys and girls of the burger world. Burger King’s edgy marketing has earned them that brand over the years. Recent stunts like one cent Whoppers (only when ordered via its mobile app while at McDonald’s) and one dollar 10-piece nugget deal have been strategic in getting more customers in the door. But with…
March 14, 2019
As retail changes, along with heightened customer expectations, traditional loyalty programs aren’t that effective in creating competitive differentiation. In this blog we spoke to Doug Stephens, who is the CEO and founder of Retail Prophet. Doug is one of the world’s foremost retail industry experts. He has worked with many well-known global retailers, agencies, and brands including Walmart, Google, IKEA, L’Oreal, BMW, and…
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