And customers are less loyal than ever before. Differentiation is critical, but most traditional loyalty programs feel so similar. Anyone can replicate discounts and free shipping. That’s why we have to stop thinking only in transactions. We have to rethink loyalty.
Some call it subscription loyalty. Others call it membership loyalty. We call it premium loyalty. Customers pay a fee in exchange for 24/7 benefits that traditional loyalty programs can't touch. You go from being "just another program" to being an irreplaceable part of customers' lives.
With premium loyalty, your best customers buy more often, spend more when they do, and evangelize for your brand. You get additional revenue from membership fees and unparalleled data on buyers' habits, likes and dislikes. You get loyalty as an outcome, not just a series of transactions.
Retailers make huge investments in the technology and people behind traditional programs. Hopefully, they break even after a year or two. But premium loyalty throws that risk out the window and works on a revenue share model. There’s no upfront investment needed. Our revenue comes from a percentage of the membership fees. In other words, we only succeed if your program does, which is why we bring our full suite of services to the table at no additional cost.
In the Age of the Customer, when brand differentiation is more important than ever, most traditional loyalty programs are the same. But what works for one brand won’t work for another. That’s why from a product perspective, we build each program to make sense for each retailer and its best customers. You won’t get an off-the-shelf solution. And from a marketing perspective, we continue to analyze and optimize each program so that it continues to stay on-brand and resonate with its members for the long run.
Consumers want to use benefits that important to them. One-size-fits-all doesn’t work. That’s why our flexible, scalable benefits infrastructure lets you offer the rewards your customers will value most. From discounts and rebates to exclusive content and experiences, we can deliver exactly what your program members want. It’s all about balancing transactional and experiential benefits to build a true emotional connection.
Our Momentum Platform™ works with any IT infrastructure. Handle billing yourself or pass it to us. Host program web pages on your servers or ours. Integrate with any third-party services and platforms you’re already using. Upload content through our CMS or your own. Our platform is built to work how you want it to work.
We have your back well beyond your program’s launch. From day 1 to infinity, our team is available 24/7/365 for technical issues, and we provide unparalleled analytics data, reporting, and regular strategic reviews. We don’t set it and forget it. We’re working on behalf of our retailer partners every day to ensure the continued success of their programs.
It's safe to say we've been doing this a while.
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April 18, 2019
I bought my mattress online. I buy my razors online. I buy my glasses online. I even bought my wife’s engagement ring online. It’s not hard to see the effect DTC brands are having on the retail landscape. But should retailers start flocking to this new model? During the first week of April, Forrester hosted…
April 16, 2019
One of the key traits of a premium loyalty program is that it has to be great for consumers and retailers. That means there are KPIs on both sides. Retailers want a program that brings in revenue by increasing purchase frequency, basket size, and customer LTV. Consumers have KPIs, too. They want a program that’s…
April 11, 2019
81 percent of consumers said they’d likely stop doing business with a company after a poor service experience. And of those unhappy consumers, only half may return. Customer service can sometimes be taken for granted. But it is clearly an integral piece of any customer loyalty program especially a premium loyalty program. See why premium…
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