Launch a profitable loyalty program

Positive ROI From Day One

Loyalty Programs don’t need to be a massive investment. Unfortunately, most traditional loyalty programs can take up to 2 years before they show an ROI. Premium loyalty is different. Since members pay a fee to join and there is no upfront investment to launch your program, your premium loyalty program will generate revenue on the day you launch.

Reward Yourself and Your Customers

With premium loyalty, your customers get the best version of your brand. In return, your best customers buy more often, spend more when they do, and evangelize for your brand. On top of the increased CLTV, you also get additional revenue from membership fees.

Launch Your Loyalty Program Before The Holidays

Your loyalty program won’t help you until it launches. Our typical clients launch their programs in as little as 90 days. This lets your loyalty program create a positive impact to this financial year, instead of being a cost.

Your Program Is a Part of Your Brand

Your brand is everything. Your loyalty program needs to look and feel like it’s part of your brand. Every loyalty program we launch is fully customized to match the feel of your brand. This goes far beyond just the design of the programs.

What is Premium Loyalty?

What We Do For Retailers

(You Get More Than Just a Platform)

Product & Marketing

In the Age of the Customer, when brand differentiation is more important than ever, most traditional loyalty programs are the same. But what works for one brand won’t work for another. That’s why from a product perspective, we build each program to make sense for each retailer and its best customers. You won’t get an off-the-shelf solution. And from a marketing perspective, we continue to analyze and optimize each program so that it continues to stay on-brand and resonate with its members for the long run.


Customizable Member Benefits

Consumers want to use benefits that are important to them. One-size-fits-all doesn’t work. That’s why our flexible, scalable benefits infrastructure lets you offer the rewards your customers will value most. From discounts and rebates to exclusive content and experiences, we can deliver exactly what your program members want. It’s all about balancing transactional and experiential benefits to build a true emotional connection.


Technical Integrations

Our Momentum Platform™ works with any IT infrastructure. Handle billing yourself or pass it to us. Host program web pages on your servers or ours. Integrate with any third-party services and platforms you’re already using. Upload content through our CMS or your own. Our platform is built to work how you want it to work.


Support & Analytics

We have your back well beyond your program’s launch. From day 1 to infinity, our team is available 24/7/365 for technical issues, and we provide unparalleled analytics data, reporting, and regular strategic reviews. We don’t set it and forget it. We’re working on behalf of our retailer partners every day to ensure the continued success of their programs.


Over a Decade
of Premium Loyalty Experience

It's safe to say we've been doing this a while.

  • 70


  • 50+


  • 12

    to Market


  1. Blog

    September 28, 2020

    Clarus Commerce Named a 2020 Connecticut Top Workplace

    I am extremely proud to say that Clarus Commerce has been named by The Hartford Courant as a Connecticut Top Workplace for the eighth straight year! That is quite an accomplishment that speaks to every person at Clarus and our company culture. Clarus is obviously a great place to work. Anyone who’s ever interviewed here,…

  2. Blog

    September 24, 2020

    Why You’re Looking at Tiered Loyalty Programs All Wrong

    Are your most loyal customers the ones who shop with you the most? Sure, some of them are, but you also have loyal customers who don’t shop with you nearly as often. Many retailers use a tiered loyalty program to make sure they are rewarding their most loyal customers, but does basing their tiers on…

  3. Blog

    September 22, 2020

    Webinar Recap: The State of the U.S. Shopper and Customer Loyalty With Guest Forrester

    So many things in the world have been significantly impacted since the pandemic hit the U.S. in March, including customer loyalty, retail in general, and consumer behavior. To find answers, we hosted a webinar titled, “Post Covid-19: The State of the U.S. Shopper & Customer Loyalty,” with special guest Forrester on Aug. 27. The webinar…

Are You Ready to Go Premium?

If you want to start creating powerful loyalty moments, fill out the form below. One of our loyalty experts will reach out to you to start a conversation.