Loyalty Programs don’t need to be a massive investment. Unfortunately, most traditional loyalty programs can take up to 2 years before they show an ROI. Premium loyalty is different. Since members pay a fee to join and there is no upfront investment to launch your program, your premium loyalty program will generate revenue on the day you launch.
With premium loyalty, your customers get the best version of your brand. In return, your best customers buy more often, spend more when they do, and evangelize for your brand. On top of the increased CLTV, you also get additional revenue from membership fees.
Your loyalty program won’t help you until it launches. Our typical clients launch their programs in as little as 90 days. This will create a positive impact on 2021 out of the gate, instead of being a cost.
Your brand is everything. Your loyalty program needs to look and feel like it’s part of your brand. Every loyalty program we launch is fully customized to match the feel of your brand. This goes far beyond just the design of the programs.
In the Age of the Customer, when brand differentiation is more important than ever, most traditional loyalty programs are the same. But what works for one brand won’t work for another. That’s why from a product perspective, we build each program to make sense for each retailer and its best customers. You won’t get an off-the-shelf solution. And from a marketing perspective, we continue to analyze and optimize each program so that it continues to stay on-brand and resonate with its members for the long run.
Consumers want to use benefits that are important to them. One-size-fits-all doesn’t work. That’s why our flexible, scalable benefits infrastructure lets you offer the rewards your customers will value most. From discounts and rebates to exclusive content and experiences, we can deliver exactly what your program members want. It’s all about balancing transactional and experiential benefits to build a true emotional connection.
Our Momentum Platform™ works with any IT infrastructure. Handle billing yourself or pass it to us. Host program web pages on your servers or ours. Integrate with any third-party services and platforms you’re already using. Upload content through our CMS or your own. Our platform is built to work how you want it to work.
We have your back well beyond your program’s launch. From day 1 to infinity, our team is available 24/7/365 for technical issues, and we provide unparalleled analytics data, reporting, and regular strategic reviews. We don’t set it and forget it. We’re working on behalf of our retailer partners every day to ensure the continued success of their programs.
It's safe to say we've been doing this a while.
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October 29, 2020
This interview is part of our Moving Forward Blog Series, where we ask major brands how they’re adapting to changing consumer expectations from a loyalty perspective post-pandemic. Since the CDC implemented a “No Sail Order” in mid-March for the entire cruise industry, it has given cruise companies time to examine their experience and, more importantly,…
October 27, 2020
This year will be remembered for many things and, hopefully, we won’t experience another one like it. For retailers, most have experienced a negative impact to their revenue lines. Many are trying to recover and focus on the impending holiday season. If you’re a retailer, use this holiday period not just to recover with improved…
October 22, 2020
When researching customer loyalty, many articles define it as having a competitive advantage through high customer retention. Having this advantage is the key to retaining your customers over time, preferably long term. But this mindset, which defines customer retention, misses the mark on what it truly means to create customer loyalty. This article will take…
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