Post COVID-19: The State of The U.S. Shopper and Customer Loyalty

In this webinar recording, Sucharita Kodali, VP, Principal Analyst at Forrester, and Carlos Dunlap-Beard, VP, Loyalty Solutions, of Clarus Commerce takes you through Forrester’s recent data report. Discussing the impact on retail and customer loyalty Post COVID-19.

How to Overcome 2020 Retail Challenges

Changing consumer behavior is leading retailers to find and implement solutions to a new set of challenges this year. Listen to the recording for actionable strategies you can use to overcome these challenges.

2019 Premium Loyalty Data Study

Bill Hanifin, CEO at The Wise Marketer, joined us for an overview of some of the most important elements of a Premium Loyalty program from the consumer’s point of view.

Premium Loyalty 101

Most retailers have free loyalty programs, but a lot more of them are getting on board with premium loyalty. If you want to learn more about these paid programs, how they build actual loyalty, and which retailers are already offering them, check out our recent webinar on premium loyalty 101.


The Ultimate Guide to Loyalty Management

The Ultimate Guide to Loyalty Management gives you a full breakdown of loyalty management. Providing you with a full view of what you need to do to run a successful loyalty program.

Whether it’s understanding what loyalty management is, or what loyalty services you should outsource, you’ll get all your answers in this full detailed guide.

The Definitive Guide to Premium Loyalty

The Definitive Guide to Premium Loyalty is an all-inclusive overview of the most essential elements of a successful premium loyalty program.

From the question “what is a premium loyalty program?” down to the KPIs you should measure and optimize towards, you’ll find it all in this comprehensive guide.

How to Overcome the 5 Biggest Retail Challenges of 2020 with Premium Loyalty

Retailers are facing new challenges this year that will get harder to overcome with the expected economic downturn.

Premium Loyalty has proven to be a successful way for retailers to get a step above some of the hardest challenges from increasing profitability to competing with DTC brands.

Premium Loyalty: Answers to the Questions You Should be Asking

Retailers ask a lot of important questions about Premium Loyalty, so we’re sharing answers to the most common questions. Whether you already have a Premium Loyalty program or are starting to consider a loyalty strategy, you’ll find value in understanding these crucial areas of loyalty programs.

How to Build a Loyalty Program for the Modern Consumer

Gone are the days of basic, cookie-cutter programs. They’re not effective at creating loyalty among modern consumers. It takes more than the same thing every other competitor is offering for your program (and brand) to stand apart.

Download this free eBook and learn real tactics for creating a successful loyalty program.

Data Study

2020 Premium Loyalty Data Study: What Do Your Customers Expect in 2020?

In 2020, revenue is critical. And one of the biggest factors contributing to revenue is customer loyalty.

But how can you increase your customer loyalty?

This year’s data study offers you objective insights directly from the minds of actual consumers.

2019 Premium Loyalty Data Study: Will Your Customers Pay for a Loyalty Program?

Retailers are leveraging Premium Loyalty programs as a way to get their customers shopping with them over the competition by creating unique experiences for them.

Find out what consumers had to say about Premium Loyalty programs in the only data study focused on Premium Loyalty.

Case Studies

Bob’s Stores Launches Premium Loyalty Program in 90 Days

Bob’s Stores, a leading sports apparel retailer in the Northeast, launched a Premium Loyalty program to compliment their existing free program in just 90 days. From custom POS integrations to a fully operational omnichannel experience, this new tier of benefits added new and unique benefits to Bob’s customers in time for the holiday shopping season.

Premium Loyalty Drives $187 Million to Retail eCommerce Brands

One of the largest of it’s kind with a portfolio of 13 dynamic retail eCommerce brands, this dynamic online retail company was looking to revamp their customer loyalty programs for 13 separate brands. They wanted to improve customer acquisition and retention by offering a valuable program that would incentivize customers to shop more frequently while increasing average order value.

Condé Nast Relates to Subscribers’ Life Goals With a New Type of Subscription

Condé Nast was looking for a way to engage SELF subscribers with a new type of subscription. Around the same time, they decided to go fully digital and discontinue the print version of SELF magazine. This put an even larger emphasis on the need to engage current readers and gain interest of new audiences. Find out how they turned their challenge into increasing their social following and engagement.

Increasing Customer Engagement and Revenue With a Premium Loyalty Tier

A leading sports apparel retailer chose to add a premium tier to their existing free program as a way to improve customer engagement. They wanted to offer their members even more benefits that would improve customer loyalty, purchase frequency, and annual spend.

MasterCard Promotion Increases Shopping Frequency and Annual Spend

MasterCard was looking for creative ways to give cardholders additional value for using their MasterCard more frequently. With the holiday shopping season less than 90 days away, the team at MasterCard aimed to launch a promotion that gives cardholders free 2-day shipping at a specific group of retailers for a limited time. Find out how they improved YOY spend and purchase frequency among cardholders in this case study.

FedEx Return Saver Promotion Empowered Customers to Make More Frequent Purchases

FedEx wanted to be the first logistics provider to offer unlimited returns motivating customers to make purchases with confidence. Not only the first logistics provider, but FedEx would also be the first company to bring an unlimited returns promotion to market.


If you want to become a 24/7 presence in your best customers' lives, it's time to get started.