2021 Loyalty Program Benchmark Report

In partnership with Total Retail, here is an in-depth assessment of the loyalty programs of 50 leading retailers. This was done to identify loyalty best practices that can be implemented across brands within the retail industry.

Post-COVID Priorities: Improve Data Management, Enhance Loyalty Programs and Maximize Mobile Investment

A 2021 loyalty benchmark report based on 103 retailer’s responses on post-COVID consumer loyalty struggles and silver linings, created in partnership with Retail TouchPoints.

How Well-Structured Premium Loyalty Programs Deliver Significant ROI

This interactive iPaper, created in partnership with Retail TouchPoints, will help you understand how a premium loyalty program can help delivery significant ROI, plus build loyalty with your best customers.

The Premium Loyalty Starter Bundle

Download this resource bundle to get a comprehensive overview of Premium Loyalty in the retail industry, learn about its impact on today’s consumers, and figure out how to start evaluating your options for launching a premium loyalty program.


How Loyalty Programs Will Impact 2021 Holiday Shopping (w/Loyalty360)

Mark Johnson, CEO & CMO of Loyalty360 and Carlos Dunlap-Beard, our VP, Loyalty Strategy, break down and examine new consumer data to show you how loyalty will impact 2021 holiday shopping during this 30 minute webinar.

The New Rules of Loyalty Planning: What’s Changed, What Do Consumers Expect, and What Should You Do? (w/Retail TouchPoints)

During this webinar, experts from Clarus Commerce and Retail TouchPoints have a dynamic discussion about the new issues shaping loyalty initiatives.

Everything You Need to Know About Adding a Premium Tier to Your Existing Loyalty Program

A team of loyalty experts discusses the benefits of adding a premium tier to your existing program, and how simple it is to get started. Top brands like Walmart, Urban Outfitters, and Best Buy are offering their customers a premium tiered option. Why shouldn’t you?

New Data Reveals Loyalty Marketers’ 2021 Priorities

This webinar runs through the thoughts and priorities of 300 loyalty professionals and compare them to what your customers expect from your loyalty program. There are likely many places you’re already aligned, but there will also be some surprising misalignments.

5 Loyalty Lessons from Amazon Prime

Get an in-depth review of 5 loyalty lessons we’ve learned from Amazon Prime and the impact Prime has made on other retailers’ loyalty programs. You’ll also learn how you can use some of these same strategies in your own unique loyalty program.

Premium Loyalty 101

Most retailers have free loyalty programs, but a lot more of them are getting on board with premium loyalty. If you want to learn more about these paid programs, how they build actual loyalty, and which retailers are already offering them, check out our recent webinar on premium loyalty 101.


Everything You Need to Know About Adding a Premium Tier to Your Existing Loyalty Program

Unlock the full potential of your loyalty solution with this step-by-step guide. It takes you through the vital steps to create an end-to-end loyalty program that keeps your customers coming back.

The Ultimate Guide to Loyalty Management

The Ultimate Guide to Loyalty Management gives you a full breakdown of loyalty management. Providing you with a full view of what you need to do to run a successful loyalty program.

Whether it’s understanding what loyalty management is, or what loyalty services you should outsource, you’ll get all your answers in this full detailed guide.

Premium Loyalty: Answers to the Questions You Should be Asking

Retailers ask a lot of important questions about Premium Loyalty, so we’re sharing answers to the most common questions. Whether you already have a Premium Loyalty program or are starting to consider a loyalty strategy, you’ll find value in understanding these crucial areas of loyalty programs.

Data Studies

2021 Premium Loyalty Data Study: Meeting Rising Consumer Loyalty Expectations Post-Pandemic

Did you know that 73% of premium loyalty members shopped more with their favorite retailers during the pandemic?

We surveyed 2,500 consumers about their shopping habits and expectations for loyalty programs. This study dives deep into how you can meet the rising consumer loyalty expectations post-pandemic, and equips you with the necessary information to enhance your loyalty strategy forward.

2021 Loyalty Industry Data Study: Insights, Challenges & Plans from Today’s Retailers.

90% of retailers are focusing their 2021 strategy on customer loyalty—should you?

Based on a survey of 300 marketing and loyalty professionals in the U.S. retail industry, this study reveals how other retailers are adjusting post-pandemic. And what changes are they making to their customer loyalty strategies in 2021.

Case Studies

Bob’s Stores Launches Premium Loyalty Program in 90 Days

Bob’s Stores, a leading sports apparel retailer in the Northeast, launched a Premium Loyalty program to compliment their existing free program in just 90 days. From custom POS integrations to a fully operational omnichannel experience, this new tier of benefits added new and unique benefits to Bob’s customers in time for the holiday shopping season.

Premium Loyalty Drives $187 Million to Retail eCommerce Brands

One of the largest of it’s kind with a portfolio of 13 dynamic retail eCommerce brands, this dynamic online retail company was looking to revamp their customer loyalty programs for 13 separate brands. They wanted to improve customer acquisition and retention by offering a valuable program that would incentivize customers to shop more frequently while increasing average order value.

Condé Nast Relates to Subscribers’ Life Goals With a New Type of Subscription

Condé Nast was looking for a way to engage SELF subscribers with a new type of subscription. Around the same time, they decided to go fully digital and discontinue the print version of SELF magazine. This put an even larger emphasis on the need to engage current readers and gain interest of new audiences. Find out how they turned their challenge into increasing their social following and engagement.

Increasing Customer Engagement and Revenue With a Premium Loyalty Tier

A leading sports apparel retailer chose to add a premium tier to their existing free program as a way to improve customer engagement. They wanted to offer their members even more benefits that would improve customer loyalty, purchase frequency, and annual spend.

MasterCard Promotion Increases Shopping Frequency and Annual Spend

MasterCard was looking for creative ways to give cardholders additional value for using their MasterCard more frequently. With the holiday shopping season less than 90 days away, the team at MasterCard aimed to launch a promotion that gives cardholders free 2-day shipping at a specific group of retailers for a limited time. Find out how they improved YOY spend and purchase frequency among cardholders in this case study.

FedEx Return Saver Promotion Empowered Customers to Make More Frequent Purchases

FedEx wanted to be the first logistics provider to offer unlimited returns motivating customers to make purchases with confidence. Not only the first logistics provider, but FedEx would also be the first company to bring an unlimited returns promotion to market.


If you want to become a 24/7 presence in your best customers' lives, it's time to get started.