Gone are the days of basic, cookie-cutter programs. They’re not effective at creating loyalty among modern consumers. It takes more than the same thing every other competitor is offering for your program (and brand) to stand apart.
Download this free eBook and learn real tactics for creating a successful loyalty program.
Creating loyalty moments is about delivering value to your customers more than just when they interact with your brand. Emily Collins, Principal Analyst at Forrester, joined us to talk about what’s changed in loyalty and we ran through how retailers can keep up and differentiate their loyalty programs.
Most retailers have free loyalty programs, but a lot more of them are getting on board with premium loyalty. If you want to learn more about these paid programs, how they build actual loyalty, and which retailers are already offering them, check out our recent webinar on premium loyalty 101.
A large catalog & online retailer was looking to revamp their customer loyalty programs for their portfolio of 15 separate brands. They wanted to focus on customer acquisition and retention as well as improve key metrics including purchase frequency, average order value, and total sales per customer. They partnered with Clarus to build premium loyalty programs for each brand.