Retailers are leveraging Premium Loyalty programs as a way to get their customers shopping with them over the competition by creating unique experiences for them.
Find out what consumers had to say about Premium Loyalty programs in the only data study focused on Premium Loyalty.
Retailers are facing new challenges this year that will get harder to overcome with the expected economic downturn.
Premium Loyalty has proven to be a successful way for retailers to get a step above some of the hardest challenges from increasing profitability to competing with DTC brands.
Retailers ask a lot of important questions about Premium Loyalty, so we’re sharing answers to the most common questions. Whether you already have a Premium Loyalty program or are starting to consider a loyalty strategy, you’ll find value in understanding these crucial areas of loyalty programs.
Gone are the days of basic, cookie-cutter programs. They’re not effective at creating loyalty among modern consumers. It takes more than the same thing every other competitor is offering for your program (and brand) to stand apart.
Download this free eBook and learn real tactics for creating a successful loyalty program.
Bill Hanifin, CEO at The Wise Marketer, joined us for an overview of some of the most important elements of a Premium Loyalty program from the consumer’s point of view.
Creating loyalty moments is about delivering value to your customers more than just when they interact with your brand. Emily Collins, Principal Analyst at Forrester, joined us to talk about what’s changed in loyalty and we ran through how retailers can keep up and differentiate their loyalty programs.
Most retailers have free loyalty programs, but a lot more of them are getting on board with premium loyalty. If you want to learn more about these paid programs, how they build actual loyalty, and which retailers are already offering them, check out our recent webinar on premium loyalty 101.
Bob’s Stores, a leading sports apparel retailer in the Northeast, launched a Premium Loyalty program to compliment their existing free program in just 90 days. From custom POS integrations to a fully operational omnichannel experience, this new tier of benefits added new and unique benefits to Bob’s customers in time for the holiday shopping season.
One of the largest of it’s kind with a portfolio of 13 dynamic retail eCommerce brands, this dynamic online retail company was looking to revamp their customer loyalty programs for 13 separate brands. They wanted to improve customer acquisition and retention by offering a valuable program that would incentivize customers to shop more frequently while increasing average order value.
Condé Nast was looking for a way to engage SELF subscribers with a new type of subscription. Around the same time, they decided to go fully digital and discontinue the print version of SELF magazine. This put an even larger emphasis on the need to engage current readers and gain interest of new audiences. Find out how they turned their challenge into increasing their social following and engagement.
A leading sports apparel retailer chose to add a premium tier to their existing free program as a way to improve customer engagement. They wanted to offer their members even more benefits that would improve customer loyalty, purchase frequency, and annual spend.
MasterCard was looking for creative ways to give cardholders additional value for using their MasterCard more frequently. With the holiday shopping season less than 90 days away, the team at MasterCard aimed to launch a promotion that gives cardholders free 2-day shipping at a specific group of retailers for a limited time. Find out how they improved YOY spend and purchase frequency among cardholders in this case study.