Resources

Special Reports

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Gather Zero-Party Data with Creative Engagement Strategies

This interactive iPaper, created in partnership with Retail TouchPoints, explores three cost-effective strategies you can use to maximize your zero-party data gathering.

2021 Retail TouchPoints Customer Loyalty Benchmark Report
2021 Loyalty Benchmark Report: Post-COVID Priorities

A 2021 loyalty benchmark report based on 103 retailer’s responses on post-COVID consumer loyalty struggles and silver linings, created in partnership with Retail TouchPoints.

How Well-Structured Premium Loyalty Programs Deliver Significant ROI

This interactive iPaper, created in partnership with Retail TouchPoints, will help you understand how a premium loyalty program can help delivery significant ROI, plus build loyalty with your best customers.

2021 Loyalty Program Benchmark Report
2021 Loyalty Program Benchmark Report

In partnership with Total Retail, an in-depth assessment of the loyalty programs of 50 leading retailers was done to identify loyalty best practices that can be implemented across the retail industry.

The Premium Loyalty Starter Bundle

Download this resource bundle to get a comprehensive overview of Premium Loyalty in the retail industry, learn about its impact on today’s consumers, and figure out how to start evaluating your options for launching a premium loyalty program.

Data Studies

2022 Customer Loyalty Data Study: What Are the True Drivers of Loyalty in the Minds of Consumers?

We asked 2,500 consumers to tell us how they feel about the brands they’re most loyal to in an effort to better understand the psychology behind what keeps them regularly buying and engaging.

2021 Loyalty Industry Data Study: Insights, Challenges & Plans from Today’s Retailers

Based on a survey of 300 marketing and loyalty professionals in the U.S. retail industry, this study reveals how other retailers are adjusting post-pandemic. And what changes are they making to their customer loyalty strategies in 2021.

2021 Premium Loyalty Data Study

2021 Premium Loyalty Data Study: Meeting Rising Consumer Loyalty Expectations Post-Pandemic

Retailers everywhere are looking for new ideas to bring back their customers. But understanding your customers’ new mindset can be a challenge – so we made it easy for you.

Webinars

 What Are the True Drivers of Loyalty in the Minds of Consumers?
What Are the True Drivers of Loyalty in the Minds of Consumers?

Our loyalty experts discuss what keeps your customers loyal based on findings from the 2022 Customer Loyalty Data Study.

Adding a Premium Tier to Your Existing Loyalty Program

Adding a Premium Tier to Your Existing Loyalty Program

A team of loyalty experts discusses the benefits of adding a premium tier to your existing program, and how simple it is to get started. Top brands like Walmart, Urban Outfitters, and Best Buy are offering their customers a premium tiered option. Why shouldn’t you?

Loyalty lessons from Amazon prime webinar

5 Loyalty Lessons from Amazon Prime

Get an in-depth review of 5 loyalty lessons we’ve learned from Amazon Prime and the impact Prime has made on other retailers’ loyalty programs. You’ll also learn how you can use some of these same strategies in your own unique loyalty program.

The New Rules of Loyalty Planning

The New Rules of Loyalty Planning (w/RTP)

During this webinar, experts from Clarus Commerce and Retail TouchPoints have a dynamic discussion about the new issues shaping loyalty initiatives.

Webinar Recap: New Data Reveals Loyalty Marketers’ 2021 Priorities

New Data Reveals Loyalty Marketers’ 2021 Priorities

This webinar runs through the thoughts and priorities of 300 loyalty professionals and compare them to what your customers expect from your loyalty program. There are likely many places you’re already aligned, but there will also be some surprising misalignments.

Premium Loyalty 101 Webinar

Premium Loyalty 101

Most retailers have free loyalty programs, but a lot more of them are getting on board with premium loyalty. If you want to learn more about these paid programs, how they build actual loyalty, and which retailers are already offering them, check out our recent webinar on premium loyalty 101.

eBooks

5 Questions You Need Answered Before Launching a Premium Loyalty Program [eBook]

5 Questions You Need Answered Before Launching a Premium Loyalty Program

In collaboration with Retail Dive, this simplified five-question playbook reveals the answers you need to launch a successful premium loyalty program.

The Ultimate Guide to Loyalty Management ebook

The Ultimate Guide to Loyalty Management

The Ultimate Guide to Loyalty Management gives you a full breakdown of loyalty management. Providing you with a full view of what you need to do to run a successful loyalty program.

Adding a Premium Tier to Your Existing Loyalty Program [eBook]

Adding a Premium Tier to Your Existing Loyalty Program

Unlock the full potential of your loyalty solution with this step-by-step guide. It takes you through the vital steps to create an end-to-end loyalty program that keeps your customers coming back.

eBook - Questions you should be asking about premium loyalty.

Premium Loyalty: Answers to the Questions You Should be Asking

Retailers ask a lot of important questions about Premium Loyalty, so we’re sharing answers to the most common questions. Whether you already have a Premium Loyalty program or are starting to consider a loyalty strategy, you’ll find value in understanding these crucial areas of loyalty programs.

Case Studies

Bob’s Stores Launches Premium Loyalty Program in 90 Days

Bob’s Stores, a leading sports apparel retailer in the Northeast, launched a Premium Loyalty program to compliment their existing free program in just 90 days. From custom POS integrations to a fully operational omnichannel experience, this new tier of benefits added new and unique benefits to Bob’s customers in time for the holiday shopping season.

Premium Loyalty Drives $187 Million to Retail eCommerce Brands

One of the largest of it’s kind with a portfolio of 13 dynamic retail eCommerce brands, this dynamic online retail company was looking to revamp their customer loyalty programs for 13 separate brands. They wanted to improve customer acquisition and retention by offering a valuable program that would incentivize customers to shop more frequently while increasing average order value.

Condé Nast Relates to Subscribers’ Life Goals With a New Type of Subscription

Condé Nast was looking for a way to engage SELF subscribers with a new type of subscription. Around the same time, they decided to go fully digital and discontinue the print version of SELF magazine. This put an even larger emphasis on the need to engage current readers and gain interest of new audiences. Find out how they turned their challenge into increasing their social following and engagement.

Increasing Customer Engagement and Revenue With a Premium Loyalty Tier

A leading sports apparel retailer chose to add a premium tier to their existing free program as a way to improve customer engagement. They wanted to offer their members even more benefits that would improve customer loyalty, purchase frequency, and annual spend.

MasterCard Promotion Increases Shopping Frequency and Annual Spend

MasterCard was looking for creative ways to give cardholders additional value for using their MasterCard more frequently. With the holiday shopping season less than 90 days away, the team at MasterCard aimed to launch a promotion that gives cardholders free 2-day shipping at a specific group of retailers for a limited time. Find out how they improved YOY spend and purchase frequency among cardholders in this case study.

FedEx Return Saver Promotion Empowered Customers to Make More Frequent Purchases

FedEx wanted to be the first logistics provider to offer unlimited returns motivating customers to make purchases with confidence. Not only the first logistics provider, but FedEx would also be the first company to bring an unlimited returns promotion to market.

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