Premium Loyalty 101

How Do Premium Loyalty™ Programs Work?

In a premium loyalty program, your best customers pay a fee to access instant, enhanced benefits like discounts, free shipping, and VIP experiences.

The most famous example is Amazon Prime, but many other retailers like Lululemon, CVS, Urban Outfitters, and Walmart have their own programs.

Learn more about premium loyalty in this quick video.

How Is Premium Loyalty Different from Traditional Loyalty?

Free traditional loyalty programs typically require your customers to spend over time to earn rewards that can be redeemed later.

This means delayed gratification.

Premium loyalty, by contrast, rewards your best customers 24/7, increasing engagement, average order value, and order frequency.

Our recent Loyalty Industry Data Study found that premium loyalty members are four times as valuable as regular customers.

Will Customers Pay for a Loyalty Program?

Absolutely.

Research shows that 70% of those not in a premium loyalty program would join if their favorite retailer offered one and the benefits were valuable.

And 67% of consumers are likely to join a premium loyalty program if they already belong to that retailer’s free loyalty program.

What Kinds of Rewards Can Be Offered?

Just about anything.

Typical Clarus premium loyalty programs include in-store and online discounts on every order, free shipping and returns, members-only content, and access to physical and virtual experiences. If you can dream it, we can do it.

What Are Some Examples of Premium Loyalty Programs?

Amazon Prime, obviously, is the biggest, but many other retailers have adopted premium loyalty programs.

These include Lululemon, CVS, GameStop, Bed, Bath & Beyond, Lids, Restoration Hardware, ShopHQ, Walmart, and more.

Our 2021 B2B Loyalty Industry Data Study revealed that 95% of retailers with traditional loyalty programs have discussed launching a premium loyalty program in 2021.

What Does Clarus Do?

Clarus Commerce—where customer loyalty meets subscription revenue—is the only company solely focused on building, managing, and optimizing customizable premium loyalty programs for retailers.

We provide the full suite of services needed for a successful loyalty program, which includes the technology platform, client services, strategy, creative, marketing, analytics, IT, and operations.

How Much Does a Premium Loyalty Program Cost?

With Clarus, most retailers and publishers pay no up-front fees for their program.

We’re compensated through a percentage of the fees program members pay; in other words, we only make money if you do. You can see more on our premium loyalty pricing page.

ARE YOU READY TO GO PREMIUM?

If you want to become a 24/7 presence in your best customers' lives, it's time to get started.