Internet Retailer Quote: Target Expands its Target Circle Loyalty Program to More Markets

Target Corp. is expanding its new loyalty program to more markets and giving it a new name. The program offers shoppers 1% back on their next purchase, which means Target Circle members can use their accrued earnings on a future purchase, the retailer says.

Members also receive a 50% discount on a first-year membership for same-day delivery with Shipt, as well as free next-day delivery with Target Restock.

In this recent Internet Retailer article, our CEO Tom Caporaso talks about how successful loyalty programs balance transactional and experiential benefits.

Check out the full article here.

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