After living through the Great Recession, the student debt crisis and now an unstable pandemic economy, millennials have learned to plan ahead. And their forward-thinking sensibility extends to holiday shopping as well: Nearly 1 in 4 millennials (23%) begin holiday shopping as early as July, according to data.
In this recent Retail Customer Experience article, our CEO Tom Caporaso shares three ways retailers can incorporate features and benefits into loyalty programs in the quest to attract millennials.