THE CLARUS News

PaymentsSource Byline: New Loyalty Should ‘Give’ Before it ‘Receives’

Traditional loyalty programs force customers to give and give and give before they get something from the retailer. That’s not loyalty. That’s not being aligned. Traditional loyalty simply trains customers to go to whoever has the lowest price.

In this recent PaymentsSource article, our CEO Tom Caporaso talks about a new type of loyalty that puts the customer at the center and actually builds engagement.

Check out the full article here.

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