THE CLARUS News

Total Retail Byline: How Retailers Can Boost Customer Loyalty

Today customer loyalty is much more than a rewards program. It’s about recognizing and reinforcing total customer value and creating sustained personal engagement with customers throughout every step of their brand journeys.

Loyalty programs are becoming more sophisticated because brands seek to create personalized relationships with consumers.

In this recent Total Retail article, our CEO Tom Caporaso how retailers can boost customer loyalty.

Check out the full article here.

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