THE CLARUS News

Clarus Commerce Included in “Now Tech: Loyalty Marketing, Q4 2018” Report by Independent Research Firm

Recognized as a Hybrid Loyalty Solutions Provider Addressing the Broadest Spectrum of Loyalty Requirements 

Rocky Hill, CT (October 22, 2018) – Clarus Commerce has been included in Forrester’s Now Tech: Loyalty Marketing, Q4 2018 report as a hybrid loyalty solutions provider. Vendors in this category combine technology and services capabilities to address the broadest spectrum of loyalty requirements, from strategy to program launch and management to loyalty measurement and analytics.

This report from Forrester should be used by B2C marketers to help them better understand the value they can expect from loyalty marketing providers. Forrester defines the loyalty marketing vendor landscape as, “Services and technology providers that help marketers build and execute strategies — including tactics such as loyalty programs — that foster, retain, and deepen relationships with existing customers.”

“Helping our retail partners enhance relationships with their customers is our mission. That’s why our focus is on premium loyalty, “says Clarus CEO Tom Caporaso.  “We believe that offering a paid tier is the most impactful way for brands to offer the value that their best customers demand.”

Clarus offers a full turnkey approach to developing loyalty programs that covers program design, implementation, management and ongoing support and optimization. As a part of that, Clarus provides client services, full marketing and creative support, branded customer service for loyalty program members, tech and data science and more.

Clarus serves 50+ retail brands in the U.S. and U.K. including multichannel and brick and mortar clients like Amerimark Holdings, Bluestem Brands and Bob’s Stores.

Learn more about Forrester’s Now Tech: Loyalty Marketing, Q4 2018 which is available to Forrester subscribers or for purchase.

For more information, please contact us.

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