The Clarus News

  1. Majority of U.S. Consumers Are Willing to Pay for Enhanced Loyalty Program Benefits

    New research from Clarus Commerce reveals instant benefits are more impactful than loyalty points alone Rocky Hill, CT (Jul. 7, 2021) – Consumer expectations have drastically changed throughout the course of the pandemic, and while consumers are raising their standards for loyalty, they are also willing to pay for the benefits they find most valuable…

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  2. Adweek Quote: Best Buy Follows Prime and Walmart+ with Its Own Membership Pilot

    Best Buy has started testing a membership program, Best Buy Beta, which will initially be found in about 60 of its 1,000 U.S. stores. In addition to free shipping with no minimum purchase, Best Buy Beta will offer free installation on most products and unlimited technical support—including a concierge team available 24 hours a day,…

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  3. Retail Info Systems Quote: Ralph Lauren Wades Into Subscription Retail

    Ralph Lauren is entering the subscription model with the launch of The Lauren Look. For $125 per month, consumers can curate items from the most recent Lauren collections, which is the company’s most widely distributed brand. They receive a shipment once their curated closet is complete and favorite pieces are prioritized, and can return them…

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