The Clarus News

  1. December 5, 2018

    PaymentsSource Byline: New Loyalty Should ‘Give’ Before it ‘Receives’

    Traditional loyalty programs force customers to give and give and give before they get something from the retailer. That’s not loyalty. That’s not being aligned. Traditional loyalty simply trains customers to go to whoever has the lowest price. In this recent PaymentsSource article, our CEO Tom Caporaso talks about a new type of loyalty that puts…

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  2. November 16, 2018

    NASDAQ Byline: 5 Things Retailers Need to Consider Heading Into the 2018 Holiday Shopping Season

    For most retailers, the 2018 holiday shopping season will present their biggest opportunity of the year to engage with customers. In this recent NASDAQ article, our CEO Tom Caporaso explains five things that retailers need to keep in mind before heading into the holidays. Check out the full article here.

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  3. November 12, 2018

    Total Retail Byline: How Retailers Can Boost Customer Loyalty

    Today customer loyalty is much more than a rewards program. It’s about recognizing and reinforcing total customer value and creating sustained personal engagement with customers throughout every step of their brand journeys. Loyalty programs are becoming more sophisticated because brands seek to create personalized relationships with consumers. In this recent Total Retail article, our CEO Tom…

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