Loyalty conferences may look a little different this year, but as a loyalty marketer, you want to stay at least one step ahead of the competition.
And one of the best ways to do that is through education and networking, even if it’s virtual for the time being.
While COVID-19 has made it impossible to physically attend many conferences over the past year, many have adapted and become virtual experiences.
That’s why we decided to put this loyalty conference list together for you. It lists the must-attend (either virtual or in-person) loyalty events of the next year.
Loyalty Expo 2020 (Virtual)
Summary: Loyalty360, the Association for Customer Loyalty, will hold a virtual Loyalty360 Expo this year.
This virtual event includes various compelling speakers, a mix of interactive sessions, networking events, and roundtables of customer loyalty, experience, and more.
Over several weeks in November and December, attendees are invited to join a mix of keynote sessions, workshops,
roundtables, and Loyalty360 Awards presentations.
The Loyalty360 Awards will be presented during a virtual ceremony on Nov. 19.
The Loyalty360 Customer Loyalty Awards recognize leading customer loyalty programs in North America, as well as those operating in EMEA, APAC and/or LATAM.
Dates: November – December 2020
CRMC Virtual Reconnect 2021 (Virtual)
Summary: Due to COVID-19, CRMC launched a series of virtual events focusing on digital marketing, mobile and social media, customer behavior, and the economy. With a rotating roster of speakers, this is one of the virtual loyalty conferences you don’t want to miss!
Dates: January 27-28, 2021
Shoptalk 2021 (In-Person)
Summary: Any conference you can attend where there are more than 8,000 people from the retail industry is quite appealing.
The attendee list runs the gamut: Established retailers, brands, tech companies, startups, investors, and media are here.
In the past, more than 8,000 people individuals attended Shoptalk each year from almost 3,000 established retailers and brands, startups, tech companies, investors, real estate operators, media, Wall Street analyst firms, and more.
While this could change due to COVID-19, the next in-person meeting is scheduled for the spring of 2021.
Attendees will gather to learn, collaborate, and create the future of retail with four days of highly relevant content, curated meetings, productive networking, and facilitated social engagements.
Dates: March 21-24, 2021
Venue: Mandalay Bay
Location: Las Vegas, NV
CRMC 2021 (In-Person)
Summary: As one of the premier events targeting the customer loyalty and CRM industry, CRMC attracts more than 200 retailers each year to openly share their challenges and strategies around marketing and CRMC.
This is a fast-paced conference with tons of opportunities to network. You’ll leave with some new relationships and action items.
Dates: June 9-11, 2021
Venue: Hilton Chicago
Location: Chicago, IL
Groceryshop 2021 (In-Person)
Summary: Billed as the leading event for grocery and CPG innovation, Groceryshop launched in 2018 and drew more than 2,200 attendees.
Attendee feedback was phenomenal with a Net Promoter Score (NPS) of over 50, which translated to more than 3,000 attendees in 2019.
This conference draws established and startup CPG brands, supermarkets, c-stores, drug stores, discount stores, eCommerce players, warehouse clubs, grocerants, and non-traditional grocery retailers.
Groceryshop brings together the industry’s community of leaders from across a wide range of job titles. This includes digital and eCommerce, marketing, technology, merchandising, supply chain, and store operations. It addresses shared challenges and opportunities relating to the evolution of how consumers shop for products. This ranges from food and beverage to health, beauty, personal care, along with household and pet supplies.
Dates: September 19-22, 2021
Venue: Mandalay Bay
Location: Las Vegas, NV
2021 is uncertain and COVID-19 could certainly impact these loyalty conferences. We still recommend attending them all, even if it’s virtually.
This will always be a work in progress. So, if you know of any that are missing, please let us know and we’ll add them.
If you’d like to share your thoughts about any loyalty conference you’ve attended, we’d love to hear about them!