THE CLARUS Blog

How Well-Structured Premium Loyalty Programs Deliver Significant ROI [iPaper]

Nearly two-thirds of customers say their loyalty is more difficult for retailers to maintain than ever before. 

Your customers’ habits and expectation are changing at a tremendous rate, especially as more of them move online. That’s why traditional, points-based programs alone aren’t enough anymore. 

So, it’s no surprise that Premium Loyalty is a hot topic among retailers today.  

New data shows that that 95% of retailers with traditional loyalty programs have discussed launching a premium loyalty program in 2021. 

Brands like Walmart, Urban Outfitters, and Best Buy have recently announced premium loyalty programs of their own. 

So, should you consider launching a premium loyalty program or tier for your brand? 

We partnered with Retail TouchPoints to research the topic and put together this interactive iPaper on premium loyalty to help you understand: 

  • Why premium programs are critically important for retailers right now. 
  • How they help retain your best customers post-pandemic. 
  • What benefits, timing, and value your members expect. 
  • Challenges that retailers face launching these programs in-house.  
  • The most important KPIs to track for a successful program. 

Ninety-five percent of retailers with a traditional loyalty program have discussed launching a premium program. Want to learn more? 

Download the iPaper here.  

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