THE CLARUS Blog

Everything You Need to Know About Adding a Premium Tier to Your Existing Loyalty Program [Webinar]

Premium loyalty programs are on the rise. 

That’s because they provide your best customers with the best of your brand 24/7. In these programs, customers opt-in to pay a membership fee in exchange for valuable benefits they can use as soon as they sign up. 

In fact, 70% of consumers not in a premium loyalty program would join if their favorite retailer offered one and the benefits were valuable. That’s likely why 90% of retailers with free loyalty programs are discussing launching a premium loyalty program this year. 

But free points programs can still be an important part of your overall loyalty strategy. And chances are you already have a loyalty program in place. 

So, should you consider launching a premium loyalty program as well? Do you make it a tier? Or is it something completely different? 

On June 29th at 2 PM ET, Clarus Senior Marketing Director, Brian Carl, and VP of Loyalty Solutions, Carlos Dunlap-Beard will take you on a deep dive into this subject in this new 60-minute webinar, titled, “Everything You Need to Know About Adding a Premium Tier to Your Existing Loyalty Program”. 

You’ll learn: 

  • How you and your customers can benefit from adding a premium loyalty program to your existing loyalty program
  • How these different types of loyalty programs can work together to target different groups across your customer base
  • How to structure the benefits so your existing program and premium loyalty program complement each other to create a better customer experience
  • About the different benefits structures of traditional and premium loyalty programs and how to tie them together
  • About major brands that are successfully doing this today
  • How to decide on a price point that makes your customers line up to join with real examples

Click here to reserve your spot and join us on Tuesday, June 29th at 2PM EST. 

Are You Ready to Go Premium?

If you want to become a 24/7 presence in your best customers' lives, it's time to get started.