Customer Loyalty

  1. July 4, 2019

    Loyalty Is Harder Than Ever (And Why That’s A Good Thing)

    As retailers rethink their respective loyalty programs, consumers are enjoying seemingly endless retail options. This point alone makes customer loyalty harder than ever because consumers hold all the cards. As a result, the marketing landscape has shifted: Power is moving from sellers to buyers. Businesses have a heightened need for customer loyalty, now more than…

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  2. June 20, 2019

    After Six Years As a Loyalty Writer, Here’s What I’ve Seen in the Space

    My entire professional career has been focused on writing. After nearly 20 years at two daily newspapers, seven years at B2B publication Multichannel Merchant, and five years at Loyalty360 I saw a lot happen in the loyalty space before joining Clarus Commerce. At Multichannel Merchant, I interviewed a plethora of catalog brands and told their…

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  3. June 18, 2019

    Why Brand Authenticity is The Most Important Thing You Can Offer

    Everything is available and transparent to consumers today.  In the Age of the Customer, no one needs to go far to find the best prices and assortment of products. In fact, they only need to look at their phones.   It’s not just about the products. It’s also the reviews, the corporate social responsibility efforts, the leadership team,…

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