5 Things Not to Miss at CRMC 2019

The CRMC has earned its reputation as the No. 1 networking event for retail marketers.

With nearly 200 retailers scheduled to attend, CRMC 2019 will bring together the top minds in customer engagement, loyalty, and CRM.

The retail calendar has flipped to June and the peak holiday season is still several months away.

With over 750 peers expected to attend, we’ll all have our fair share of workshops, 1:1 meetings, dinners, and cocktail receptions to attend, but here are five things not to miss at CRMC 2019.


1. A Loyalty Makeover: Redesigning SEPHORA’s Beauty Insider

Having a true customer-centric approach has never been more important than it is today. Gaining and retaining brand loyalty is harder than ever.

Give them what they want, but in a simple, elegant manner that will make them want to build stronger relationships with your brand.

In my opinion the best program redesign of 2019 came from Sephora. I am looking forward to hearing Allegra Stanley speak about how this has impacted its brand and program participation.

Sephora thought about what would benefit its customers the most within its physical and virtual four walls (and outside of them). The experience starts well before and well after the actual transaction.


2. Nicolas Thompson Keynote: The Wired Future – Nine Crucial Questions About how Technology is Changing Retail

How will robots change the way that stores work? How will artificial intelligence change the jobs we do?

And what will it even mean to be human in a generation or two?

As the editor-in-chief of Wired, Nicolas Thompson will be discussing ways in which technology is transforming retail.

Wired is one of my top reads because it helps marketers learn more about what technologies are coming that will impact not only retail, but our lives in general.


3. Premium Loyalty Discussions

Being a retailer, you have probably been wondering about the paid loyalty trend. And whether you know it as paid loyalty, membership loyalty, or subscription loyalty, premium loyalty programs are a hot topic in retail and will be a big point of conversation at CRMC.

It’s the opposite of traditional loyalty where the customers make purchases to eventually get rewards later. With premium loyalty, members sign up and pay a recurring membership fee in exchange for valuable rewards they can use any time.

Lots of big retailers are launching their own programs, so you won’t want to miss the session on paid loyalty. Also, our team will be on the ground, so don’t be shy if you have questions about it. We’re there not only to learn ourselves, but also to be a resource.

Learn more about premium loyalty here.


4. Vans: How to Leverage Rapid Membership Growth to Drive Engagement, Personalization and Drive Your Brands Customer Strategy

Attendees of this session will get a sense of how Vans Family broke the mold of the traditional membership program and activated millions of previously unknown brand loyalists and advocates.

What’s more, the session will offer insights into how Vans ignited its member base both offline and online, created personalized experiences, and leveraged loyalty and lifecycle management to support the larger company strategy and vision.


5. CRMC and Chicago

Last but not least, don’t forget to have some fun.

While these are just a handful of things not to miss at CRM2019, there is a lot more to see and do at the event and in Chicago.

As a veteran of CRMC, I offer this advice: Don’t be afraid to try new things or listen to a different point of view as those are sometimes the best conversations to have.

I wish you all a productive and enjoyable week and look forward to meeting you and listening to what you have to say.

I would be remiss if I didn’t encourage you all to get out and experience Chicago!

Walk the parks right outside the hotel door, stop by Navy Pier, take an architectural boat tour along the river, enjoy a beverage at one of the many rooftops and, of course, the food.

What are you planning on seeing at CRMC 2019 this week?

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