THE CLARUS Blog

2022 Customer Loyalty Data Study – What Are the True Drivers of Loyalty in the Minds of Consumers? [Report]

What really keeps your customers coming back time after time, even beyond just transactions? 

Brands have been trying to crack the customer loyalty code forever. The largest brands have developed their own successful approaches, but when it comes to loyalty, one-size-fits-all simply doesn’t cut it. 

Customer loyalty is a complicated endeavor that brands still struggle with, even with the huge amount of data available. Much of the data collected does a great job of telling you what your customers are doing – but it’s another thing to know what they’re thinking when it comes to their loyalty. 

To go deeper into their minds, we recently surveyed 2,500 U.S. consumers as part of the 2022 Customer Loyalty Data Study – What Are the True Drivers of Loyalty in the Minds of Consumers? 

This study will help you understand: 

  • The biggest demand drivers of loyal customers. 
  • What influences engagement and what is just hype. 
  • How your brand values come into play. 
  • How the most loyal customers engage with brands. 
  • The amount of direct control you have over customer loyalty (it’s more than you think). 

 Download the 2022 Customer Loyalty Data Study to learn more. 

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