May 28, 2020
Eighty-eight percent of consumers agree retailers could do more to earn their long-term loyalty. It’s a big reason why loyalty management is a frequent topic in marketing conversations. But it can mean different things to different people. You might think of it as simply a piece of software. Or maybe a vendor who manages your…
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May 19, 2020
Choice. Your customers want it in everything they do: Their careers, where they live, daily meals, and, of course, where they make their purchases. Consumers want the freedom to be able to select what they want, where they want, and when they want. In an ideal world, this would be great. And the Internet, to…
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May 12, 2020
If you look around today, you quickly find there are numerous choices for consumers. Finding, engaging, and retaining loyal customers has nearly become an art form unto itself. Also consider the impact of loyalty fatigue: The average consumer belongs to more than 14 loyalty programs. That makes it even more challenging for brands to keep…
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