The Clarus Blog

  1. 3 Ways to Make Customer Service Great for Premium Loyalty Members

    When you offer a premium loyalty program, there is an extra layer of customer service that members expect. After all, they’re paying to be members and they’re your best customers. Whether you manage your premium loyalty program in-house or work with a loyalty partner, customer service is paramount in retaining members for the long run….

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  2. How Well-Structured Premium Loyalty Programs Deliver Significant ROI [iPaper]

    Nearly two-thirds of customers say their loyalty is more difficult for retailers to maintain than ever before.  Your customers’ habits and expectation are changing at a tremendous rate, especially as more of them move online. That’s why traditional, points-based programs alone aren’t enough anymore.  So, it’s no surprise that Premium Loyalty is a hot topic among retailers today.   New data…

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  3. Why Is There a Disconnect Between What Loyalty Members Want and What Retailers Currently Offer?

    According to our 2020 Premium Loyalty Data Study, 60% of consumers said instant benefits such as free shipping would motivate them to join a premium loyalty program. But then you compare that to our 2021 Loyalty Industry Data Study, only 13% of retailers that don’t currently provide this benefit would like to offer it in…

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