The Clarus Blog

  1. April 18, 2019

    3 Lessons Traditional Retailers Can Learn From DTC Brands

    I bought my mattress online. I buy my razors online. I buy my glasses online. I even bought my wife’s engagement ring online. It’s not hard to see the effect DTC brands are having on the retail landscape. But should retailers start flocking to this new model? During the first week of April, Forrester hosted…

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  2. April 16, 2019

    6 Reasons You (and Your Customers) Need a Customized Loyalty Program

    One of the key traits of a premium loyalty program is that it has to be great for consumers and retailers. That means there are KPIs on both sides. Retailers want a program that brings in revenue by increasing purchase frequency, basket size, and customer LTV. Consumers have KPIs, too. They want a program that’s…

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  3. April 11, 2019

    Why Customer Service Is More Than Just Fixing a Problem – featuring Shep Hyken [Interview]

    81 percent of consumers said they’d likely stop doing business with a company after a poor service experience. And of those unhappy consumers, only half may return. Customer service can sometimes be taken for granted. But it is clearly an integral piece of any customer loyalty program especially a premium loyalty program. See why premium…

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