The Clarus Blog

  1. Podcast Recap: What is Premium Loyalty and Why You Should Consider Launching Your Own Program

    Why are premium loyalty programs more valuable to consumers and retailers? How is premium loyalty different from traditional loyalty? Why are younger, more tech-savvy consumers drawn to premium loyalty programs? The answers to these questions and more can be found in a recent Total Retail Tech Insights podcast featuring Clarus Commerce CEO Tom Caporaso and…

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  2. New Data Reveals What Most Consumers Want from Loyalty Programs (Hint: It’s Not More Points)

    We live in an instant society where consumers want and expect everything now, but most traditional loyalty programs make members wait too long to receive benefits. That’s because they’re based on accumulating points through purchases, where members earn rewards at an indefinite point in the future. And while these programs are still great at collecting…

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  3. New Data: Why Premium Loyalty Program Members Were So Valuable During the Pandemic

    COVID-19 changed everything for retail and pushed consumers online. Earning customer loyalty is harder than ever because consumers are trying new brands and changed shopping habits. In fact, nearly two-thirds of consumers say their loyalty is more difficult for retailers to maintain than ever before. But new data collected in the 2021 Premium Loyalty Data…

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