Membership loyalty programs, also known as premium loyalty programs, have been around for quite some time. But they’re growing in popularity. Why is that? In these programs, your customers pay a fee in exchange for enhanced benefits that traditional free loyalty programs can’t offer. Consumers love them for their convenience, exclusivity, and instant benefits. If…
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Ninety-five percent of retailers with only traditional loyalty programs have discussed launching a premium loyalty program in 2021 and Best Buy’s new Beta membership program is the latest example. It’s no secret that Best Buy saw increased sales since the pandemic started as consumers bought technology for work and school, and to entertain themselves. While…
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It was a heck of a 2020. But, as 2020 was more a reactive year for retailers due to COVID-19, the first three months of 2021 have been more proactive. Retail is starting to reopen. Last year 35% of U.S. consumers tried a new brand since the COVID-19 pandemic began while 77% demonstrated new shopping…
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