The Clarus Blog

  1. January 24, 2020

    Holiday 2020: Are You Already Behind?

    The 2019 holiday season is in the rearview mirror, but I have two questions for you: Where did you do your holiday shopping? And why did you choose those stores? For me, all my holiday shopping was reduced to two distinct buckets: Who offered the lowest price and who were the brands I was already…

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  2. January 23, 2020

    Retail Recap Q4 2019: Breaking Holiday Records and Winning with Loyalty Programs – Amazon, 7-Eleven, & More

    What do Echo Dots, Slurpees, and yoga classes have in common? Well, these products and experiences were offered by some of the big winners in Q4 2019. In our fourth edition of Retail Recap for 2019, we saw several amazing things happen in the customer loyalty industry. Let’s take a closer look:   Amazon Was…

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  3. January 21, 2020

    You Have a Loyalty Program, Now What?

    Congratulations! You’re one giant step closer to creating loyal customers with your new program. Your decision to offer a loyalty program has created opportunities to connect with your customers, deliver deeper value, and show how much you care about them. After all, consumers prefer personalized rewards for their loyalty to a brand, with 68% indicating…

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