The Clarus Blog

  1. December 5, 2019

    Has the Starbucks Rewards Revamp Been a Pick Me Up?

    When Starbucks relaunched its loyalty program in April, it was met with some initial criticism. Would it alienate existing core customers? Would people understand it? Would it really contribute to growth or would it backfire? We had a different view on the Starbucks Rewards revamp back in March which you can read about here. So,…

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  2. December 3, 2019

    Why Customer Loyalty Is All About Emotional Connections – featuring Sheryl Clark, CEO of Boston Proper [Interview]

    Have you ever engaged with a brand and thought, “Wow. They really get me?” Sheryl Clark, CEO of women’s apparel retailer Boston Proper, believes building emotional connections like that with customers is the key to loyalty. We recently caught up with her for an enlightening discussion about customer loyalty.   Jim Tierney: Can you talk…

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  3. November 28, 2019

    The Old Loyalty Model Is Broken, but There’s a Fix

    “If it ain’t broke, don’t fix it.” The old saying does have truth to it, but we sometimes put off fixing things that need attention simply because it’s the way we’ve always done them. Something might not appear broken on the outside which can cause complacency. That complacency can lead to not considering a better…

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