Nearly two-thirds of consumers say their loyalty is more difficult for retailers to maintain than ever before. Retailers realize this and know consumers have infinite options. The urgency to differentiate your loyalty program has hit an all-time high. A great loyalty program will help you collect valuable first-party data on your best customers, reward them for engaging, and ultimately put your brand…
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Google’s plans to block third-party cookies on its Chrome browser by the end of 2023 have been a hot topic among marketers everywhere. The biggest impact will mainly be for brands that rely on third-party data within their advertising campaigns (think remarketing/behavioral targeting). Revenue attribution will be affected, as advertisers will be challenged with tracking consumer touch points. Preparations are underway and many brands are wondering…
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As we prepare to officially reopen the office after nearly two years of being fully remote, it’s hard not to reflect on the last 20 months. The pandemic brought on significant challenges for everyone, both personally and professionally, but we’ve all done an incredible job adapting and keeping our #TEAM mentality alive. That’s why being named by The Hartford Courant as a Connecticut Top Workplace for the…
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If you want to become a 24/7 presence in your best customers' lives, it's time to get started.
