The Clarus Blog

  1. February 21, 2020

    4 Ways Amazon Improves Loyalty With Prime (That You Can Do, Too)

    When Amazon Prime first launched, some people questioned if Prime was a loyalty program Now Amazon Prime is widely seen as one of the most successful loyalty programs of all time. While you can’t copy Amazon Prime, there are lessons you can learn from it. Here are the four biggest ones.   1. Alleviate Your…

    Learn More
  2. February 20, 2020

    Going all in on Star Rewards – Is Macy’s Loyalty Program the Answer?

    Macy’s is going all in on customer loyalty. After recently announcing they will close approximately 125 stores and eliminate 2,000 jobs, Macy’s officials believe a revamped loyalty program will positively impact customer behavior and spark an overall company turnaround. They upgraded their Star Rewards loyalty program, which rolled out earlier this month. The revamped program…

    Learn More
  3. February 18, 2020

    Thinking About Premium Loyalty in 2020? Here Are 5 Things You Need to Wrap Your Arms Around

    Customer loyalty is more difficult to obtain than ever before, yet it’s never been more vital to a company’s success. The pathway to securing customer loyalty is to provide an engaging experience your customers can’t get anywhere else. That’s why more brands are launching premium loyalty programs that offer instant, 24/7 benefits that traditional loyalty…

    Learn More

Are You Ready to Go Premium?

If you want to become a 24/7 presence in your best customers' lives, it's time to get started.