The Clarus Blog

  1. February 9, 2018

    How to Figure Out Your Loyalty Program Benefits Mix in 3 Steps

    Figuring out the right loyalty program benefits mix is critical to acquiring and retaining loyal customers. Customers have unique needs. They’re constantly evaluating you against your competition. Your loyalty program can’t be a one-size fits all solution with the same benefits for everyone. Building the right benefits mix is crucial. It takes getting to know…

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  2. January 12, 2018

    The Five Biggest Customer Loyalty Takeaways from 2017

    We learned a lot about customer loyalty in 2017. Some of what we saw was sobering, but we also saw a lot of potential in the loyalty space.

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  3. December 22, 2017

    Clarus Culture: 2017 Holiday Festivities

    When I started at Clarus a little less than a year ago, I heard magical stories about the holidays here. Visions of casino trips and ugly sweaters danced in my head… not to mention a week off in between it all. It seemed like a wonderful time of year, and I’m here to tell you…

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