June 13, 2019
Many people still view “loyalty” to a brand as merely a program. But loyalty is so much more than that. Having a great loyalty program has to be part of the mix, but loyalty is bigger than just one thing. How do we create loyalty moments throughout a person’s life without being so transactional? It’s…
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June 11, 2019
Another CRMC (The Customer Relationship Management Conference) has come and gone. And once again, it did not disappoint. We heard some incredible insights from top retail executives. There were ample networking opportunities and unique entertainment options at night. As one of the premier events targeting the customer loyalty and CRM industry, I would highly recommend…
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June 7, 2019
Clarus holds several annual company events that everyone is quick to mark on their respective calendars. One of those events occurred on May 22 when, for the second straight year, we attended a Hartford Yard Goats game at beautiful Dunkin’ Donuts Park. It’s an annual event that came from the results of an employee survey…
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