The Clarus Blog

  1. Can Offering Incentives Increase Loyalty Program Engagement? [Infographic]

    We wanted to learn more about the impact of incentives on loyalty program engagement so we surveyed more than 1,200 U.S. consumers in March and presented our findings in the infographic below.   Our data shows that most consumers will join and engage with your loyalty program if you offer them valuable incentives. They will also…

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  2. New Data Shows Social Media Can Spark Customer Engagement and Build Brand Loyalty 

    Every brand wants to increase customer engagement to earn greater long-term loyalty.     But where do the opportunities lie?     This is one of the areas discussed in our 2022 Premium Loyalty Data Study.     In addition to examining year-over-year trends in premium loyalty, the study covers consumer insights on brand engagement — the exchange of consumer action…

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  3. Turn Your Customers Into Brand Advocates By Motivating Original Content

    One thing many brands might not realize is they can make their most loyal customers even better.   Your brand can achieve this by motivating your customers to become advocates by incentivizing them to create and post original content. One of the main reasons your best customers don’t post more content on your social channels is…

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