The Clarus Blog

  1. New Prime Day Data Sheds Light on Amazon’s Real Reason for a Shopping Holiday

    Amazon continues to break sales records every year and Prime Day 2021 will likely follow the trend.   Since 2015, Prime Day has grown to become one of Amazon’s most important events. And while COVID-19 turned retail on its head, even an October Prime Day in 2020 proved to be even more successful than the last one.   But Prime Day isn’t just about sales.  There’s a deeper meaning behind Prime Day. And to…

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  2. Types of Loyalty Program Benefits – What Should You Offer Your Members and When?

    Loyalty programs are important to brands for many reasons. They make your customers feel special and valued, and successful ones improve your bottom line. Rewarding your customers for their loyalty with valuable and unique benefits can set you apart from the competition. According to our 2020 Premium Loyalty Data Study, 87% of consumers who are…

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  3. Everything You Need to Know About Adding a Premium Tier to Your Existing Loyalty Program [Webinar]

    Premium loyalty programs are on the rise.  That’s because they provide your best customers with the best of your brand 24/7. In these programs, customers opt-in to pay a membership fee in exchange for valuable benefits they can use as soon as they sign up.  In fact, 70% of consumers not in a premium loyalty program would join if their…

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