The Clarus Blog

  1. March 20, 2019

    Why the Changes to Starbucks Rewards Will Increase Loyalty

    Starbucks is one of the best examples of a customer-centric company because its willing to adapt. True to form, company officials announced some very positive changes to its Starbucks Rewards loyalty program that will take effect on April 16, 2019. Starbucks restructured its loyalty program that now includes tiers. The updated program will let customers use…

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  2. March 19, 2019

    Why Burger King’s Coffee Subscription Isn’t Just About the Joe

    The bad boys and girls of the burger world. Burger King’s edgy marketing has earned them that brand over the years. Recent stunts like one cent Whoppers (only when ordered via its mobile app while at McDonald’s) and one dollar 10-piece nugget deal have been strategic in getting more customers in the door. But with…

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  3. March 14, 2019

    Loyalty Insight From the Retail Prophet – featuring Doug Stephens [Interview]

    As retail changes, along with heightened customer expectations, traditional loyalty programs aren’t that effective in creating competitive differentiation. In this blog we spoke to Doug Stephens, who is the CEO and founder of Retail Prophet.  Doug is one of the world’s foremost retail industry experts. He has worked with many well-known global retailers, agencies, and brands including Walmart, Google, IKEA, L’Oreal, BMW, and…

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