The Clarus Blog

  1. How Caribou Coffee Boosts Loyalty Program Engagement With Incentives [Interview]

    As it approaches its 30th birthday in December, Caribou Coffee prides itself on offering a seamless ordering experience and always making customers happy. Founded in 1992, Caribou Coffee has more than 700 stores worldwide and over 2 million members of its Caribou Perks loyalty program. Company officials love using incentives throughout the year tied to…

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  2. How to Boost Loyalty Program Engagement Using Incentives

    A loyalty program is a critical tool to help you increase customer acquisition, retention and advocacy. But it’s also a massive brand entity that can sometimes be a challenge to pivot, enhance or modify quickly. That’s why many top brands supplement their loyalty programs with incentives like Chance-to-Win Sweepstakes, Offers & Rebates, Brand Advocacy and…

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  3. New Data Shows Which Incentives Will Drive Customer Engagement This Holiday Shopping Season

    When it comes to building customer loyalty, the holiday shopping season is always tough but this year will be even tougher. Between increasing inflation on basic goods and many brands offering discounts and promotions to try to move products, engaging your customers will be more important than ever. According to our holiday shopping survey last…

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