The Clarus Blog

  1. August 6, 2020

    Moving Forward: How Chipotle Thinks About Loyalty Post-Pandemic – featuring Jason Scoggins [Interview]

    This interview is part of our Moving Forward Blog Series, where we ask major brands how they’re adapting to changing consumer expectations from a loyalty perspective post-pandemic. Since Chipotle launched its Chipotle Rewards loyalty program last year, it has gained more than 8.5 million members. Leveraging their digital tools to spark customer engagement and grow…

    Learn More
  2. August 4, 2020

    5 Steps for Conducting Your Loyalty Program Technology Assessment

    Your business and marketing teams are hooked on the idea of launching a loyalty program. They’ve already had a loyalty program strategy and alignment session and loyalty program design and validation meeting. And they’ve figured out a profitable loyalty program financial model as well as a loyalty program marketing communications plan. Now, it’s time to talk…

    Learn More
  3. July 30, 2020

    Adapting to a New Reality: Building Emotional Connections That Retain Loyal Customers

    Has retail reached a turning point? Since COVID-19 hit the U.S. earlier this year and continues to wreak havoc in various parts of the country, many retailers are not only struggling, but closing their doors permanently. This leaves companies searching for answers. How do you know what is best for your company to thrive in…

    Learn More

Are You Ready to Go Premium?

If you want to become a 24/7 presence in your best customers' lives, it's time to get started.