The Clarus Blog

  1. January 15, 2019

    What is the Right Financial Approach to Loyalty Programs?

    The financial approach to loyalty programs vary by company. There are many different financial considerations. Some retailers value the membership fees associated with the program. Others look at the program as a necessary cost of doing business. Others look to loyalty programs to improve consumer behavior and metrics like purchase frequency or average order value….

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  2. January 10, 2019

    The 2019 Loyalty Conferences List

    One of the great things about working at Clarus is that we are always encouraged to learn. That’s why we attend a variety of conferences. From marketing and sales to customer experience to technology, you can bet that someone from Clarus is at most of the major events each year. If you’ve ever Googled “marketing…

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  3. January 8, 2019

    Retail Recap Q4 2018: Momentum Builds For Premium Loyalty

    In our fourth edition of Retail Recap, we saw various companies step into the premium loyalty arena including Lululemon, CVS, Wayfair, Cineplex, and Loblaw’s. We also saw Amazon record its two biggest shopping days ever on Black Friday and Cyber Monday. What’s more, Forrester released its Now Tech Report for 2018, which recognizes certain hybrid…

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