The Clarus Blog

  1. October 17, 2019

    What Questions Should you be Asking About Premium Loyalty?

    As a retailer, you’re thinking about customer engagement. In a time when consumers have unlimited choice amid increased competition, building stronger relationships with customers is more important than it has ever been. That’s why loyalty programs are on the minds of every retailer. You most likely have a loyalty program (or are at least planning…

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  2. October 17, 2019

    Can Premium Loyalty Cater to Any Type of Retailer?

    No matter what industry you work in, whether it’s apparel or grocery or electronics, you’ve probably been hearing about premium loyalty programs. These programs offer the best of your brand to your most loyal customers in exchange for a membership fee. They allow brands to differentiate themselves by offering attractive benefits in their respective loyalty…

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  3. October 15, 2019

    Retail Recap Q3 2019: Premium Loyalty Study, Prime Day Takeaways, and 3 Outside the Box Trends to Watch For

    In our third edition of Retail Recap for 2019, we saw a flurry of activity that included the launch of the first-ever premium loyalty data study, some takeaways from the fifth annual Prime Day, and key developments with some retail loyalty programs. Here’s what stood out to us in the third quarter:   Industry’s First-Ever…

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