The Clarus Blog

  1. September 19, 2019

    4 Ways to Best Communicate and Engage with Loyalty Members

    Acquiring new members for your loyalty program is hugely important, but retention is where a lot of retailers struggle. Once someone has joined your loyalty program, how do you keep them actively engaged and getting the full potential out of their membership? This is a problem that we help retailers figure out. And as a…

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  2. September 17, 2019

    Loyalty is Developed Over a Series of Moments

    Nearly 70% of consumers say their loyalty is more difficult for a retailer to maintain than ever before. So, the pressure is on for retailers to earn it. But it’s not done with points, individual transactions, and coupons. Customer loyalty is built through a series of moments. Every interaction a brand has with a consumer…

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  3. September 13, 2019

    Why Lululemon’s Loyalty Program Test is Expanding

    For Canadian athletic apparel retailer Lululemon Athletica, its second-quarter fiscal performance was stellar, to say the least. And one reason for the company’s rising success is its premium loyalty program that began with a pilot test in Edmonton last year. Lululemon’s premium loyalty program hits not only on retention, but new customer acquisition as well….

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