The Clarus Blog

  1. June 19, 2018

    12 Tactical Takeaways From CRMC You Can Implement Today

    Here are our top takeaways from CRMC 2018, one of the most important annual gatherings for retail CRM and loyalty marketers. Every year, this event attracts a plethora of retailers eager to share their respective views on the current state of customer loyalty. Our goal was to gather bits of vital customer loyalty-related knowledge from…

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  2. June 14, 2018

    4 Unspoken Themes Retailers Need to Consider from CRMC

    Last week was the annual CRMC 2018 conference in Chicago and we had a few members of our team attend. If you’re not familiar with CRMC, it’s one of the most valuable conferences for retail marketers in the loyalty & CRM space. I was lucky enough to attend and pulled together a list of a…

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  3. June 12, 2018

    Why Amazon is Expanding Prime Whole Foods Benefits to More States

    Amazon is expanding Prime Whole Foods benefits to more states while dropping its logo from Prime. The concept of a “set it and forget it” loyalty program never entered the minds of Amazon officials when they launched the enormously popular Prime premium loyalty program in 2005. The powerful locomotive that is Prime passed the 100…

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