The Clarus Blog

  1. A Loyalty Program is Only as Good as its Benefits – A Look at 7 Unique Programs

    Loyalty programs are only as good as the benefits consumers can earn from them. The more value you offer your customers through your loyalty program benefits, the more successful and engaging it will be. And the more unique benefits offered in a loyalty program, the better. Many loyalty programs focus on transactional benefits, but these…

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  2. 2021 Loyalty Program Benchmark Report – Total Retail

    Customer loyalty remains vital to the success of any retail business, both today and in the future. But nearly 70% of consumers say their loyalty is more difficult to maintain than ever.   Consumers have an abundance of choices when it comes to retailers they can buy from, and if their expectations aren’t met, they will simply shop somewhere else.  Given this type of environment,…

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  3. Eighty-One Percent of Traditional Loyalty Program Members Would Pay for Premium Loyalty – Here’s Why

    Traditional loyalty programs have been around forever, and most retailers operate one. They’re great at acquiring members and collecting valuable data on them.  The challenge, however, is differentiation. According to our 2021 Premium Loyalty Data Study, 68% of respondents say their loyalty is more difficult to maintain than ever before. To build loyalty today, you need to offer a highly…

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