The Clarus Blog

  1. April 19, 2018

    100 Million Reasons to Think About Premium Loyalty Programs

    With 100 million members officially, Prime serves as the gold standard among all premium loyalty programs. For Amazon, the strategy has always been pretty simple. Figure out the pain points and take them away. It began with its ability to truly listen to its customers. Back in 2005, customers told Amazon that shipping costs were…

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  2. April 18, 2018

    Why the Demise of Plenti was Inevitable

    It was doomed from the start. The demise of Plenti may have come as a surprise to some, but it makes a lot of sense if you dig deeper. The multi-merchant rewards program has always struggled to find its place with consumers in the U.S. Plenti seemed like a behemoth of a loyalty program. It…

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  3. April 17, 2018

    How Hartford’s First HackerX Helped Fuel IT Jobs in CT

    No matter where you’re located, one of the biggest challenges in technology is finding and retaining good talent. Recruiting isn’t a one-time event. There always seems to be an open position. Whether it’s for growth or the inevitable turnover, as CTO, I’m constantly on the hunt for the best technologists for Clarus. There are some…

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