The Clarus Blog

  1. December 18, 2018

    The 5 Foremost 2019 Loyalty Predictions Retailers Can’t Ignore

    While no one can see into the future, if we look back at loyalty and retail over the past year, we can make some accurate 2019 loyalty predictions of what’s to come. In the Age of the Customer, differentiation at the product level is not enough. That’s why customer loyalty strategies have become more sophisticated…

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  2. December 11, 2018

    Loblaw’s New Loyalty Program: Is Grocery Primed for Paid Loyalty?

    Loblaw Companies, Canada’s food and pharmacy leader, recently announced plans to launch a premium loyalty program called The PC Insiders program. Styled after Prime, Loblaw’s new loyalty program offers an assortment of benefits for $99 per year to attract more consumers to shop exclusively with its massive grocery chain. Loblaw Companies comprises a network of…

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  3. December 11, 2018

    The Biggest Thing Missing From the In-Store Loyalty Experience

    I’ve been out doing some holiday shopping and checking out loyalty programs in the malls over the past few weeks. Do you know what still strikes me every time I’m there? We live in the Age of the Customer, yet the in-store retail experience is still very transactional. It does not build that personal interaction…

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