The Clarus Blog

  1. April 2, 2020

    3 Reasons Why REVOLVE is Getting Loyalty Right

    Since loyalty is more difficult to earn and retain today due to unlimited choices in the marketplace, REVOLVE officials wanted to create an enhanced customer experience. To achieve this, they took the next logical step: They asked their customers what they wanted to see in a REVOLVE loyalty program. What they found was their customers…

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  2. March 31, 2020

    BJ’s New CEO Will Prioritize 3 Things to Elevate Customer Experience

    With new CEO Lee Delaney at the helm, officials at BJ’s Wholesale Club discussed three key elements in an earnings call that they feel will strengthen customer relationships going forward. “Our investments will be disciplined growth-oriented and anchored in our strategic pillars: To acquire and retain members, deliver value to keep them engaged, make it…

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  3. March 26, 2020

    How Cinemark Gives Customers Ownership of its Loyalty Program – Featuring Andrew Sonnichsen [Interview]

    Listening to your customers is the best thing a brand can do to understand what they want and design a loyalty program loaded with value. Ease of use, convenience, and compelling are a few of the key words that describe the Cinemark Movie Rewards loyalty program. We recently caught up with Andrew Sonnichsen, Vice President…

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