The Clarus Blog

  1. July 11, 2019

    Retail Recap Q2 2019: Reebok, Cinemark, Dunkin’, and Godiva Set the Pace in Loyalty

    In our second edition of Retail Recap for 2019 we saw a prevailing theme around the power of loyalty programs. Whether newly launched or revamped, loyalty programs can entice elevated customer engagement and achieve competitive differentiation. Here’s what stood out to us in the second quarter:   Reebok to “Unlock” Greater Customer Loyalty As more…

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  2. July 9, 2019

    Why We Brought a New Loyalty Program Pricing Model to the Industry

    What does it cost to build a premium loyalty program? It’s a very common question because traditional loyalty programs have always had a large upfront cost associated with them. We don’t charge anything upfront to build a loyalty program. Many retailers don’t understand how our pricing model works because it’s quite different than what they’re…

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  3. July 4, 2019

    Loyalty Is Harder Than Ever (And Why That’s A Good Thing)

    As retailers rethink their respective loyalty programs, consumers are enjoying seemingly endless retail options. This point alone makes customer loyalty harder than ever because consumers hold all the cards. As a result, the marketing landscape has shifted: Power is moving from sellers to buyers. Businesses have a heightened need for customer loyalty, now more than…

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