The Clarus Blog

  1. October 12, 2018

    Why Optimization is More Important for Premium Loyalty Programs than Traditional Programs

    How are you showing increased value in your premium loyalty program to your most loyal customers? Are you offering a more unique, higher value experience than what you’re offering with your free program? Optimizing your customer experience from sign up to active member experience doesn’t just give you a boost in performance. It also shows…

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  2. October 10, 2018

    Putting the Customer Back in Customer Loyalty Programs

    Every company has two types of problems: Company problems and customer problems. These problems have been heavily impacted by the amount of technology used by marketing teams. As loyalty programs have gained complexity, it’s become easy to focus on the tools and operation execution over the actual goal of creating more loyal customers. But, the…

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  3. October 3, 2018

    Clarus Commerce Named A 2018 Connecticut Top Workplace

    I’m proud to say that Clarus has been named a 2018 Connecticut Top Workplace. It’s officially our sixth year in a row winning the award from the Hartford Courant. This year, over 800 regional employers were invited to participate and only 60 received recognition as a top workplace. Employees were sent confidential questionnaires with questions…

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