The Clarus Blog

  1. August 16, 2018

    The 7 Premium Loyalty Program KPIs You Need to be Measuring

    Moving to a premium loyalty program can feel overwhelming. There are so many questions to consider. That’s why tracking premium loyalty program KPIs is so important. Will my customers be receptive? How do I know if it’s working’? Is a single customer more valuable now than they were a year ago? Is premium loyalty the…

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  2. August 14, 2018

    3 Ways to Ensure Your Premium Loyalty Customer Service is a Cut Above

    Amazing customer service is an essential piece of any loyalty program, but premium loyalty customer service must be at an even higher level. Let’s face it. When members are paying to be a part of a loyalty program, they expect not only great benefits, but incredible customer service as well. They need to be answered…

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  3. August 9, 2018

    Why Premium Loyalty is About Giving First

    What does it mean to be loyal? If you Google loyalty, you’ll get a mix of definitions. They include articles about customer retention and, of course, Kenny Duckworth’s song, “LOYALTY”. To be loyal is to show firm and constant support to a person or institution. We’re loyal to people and entities because they return that…

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