The Clarus Blog

  1. Loyalty Program Goal Planning – Are You Set Up for Success?

    Whether you already have a loyalty program, are considering revamping yours, or are launching one for the first time, you need to set clear goals from the start if you want it to be successful.  While it can be tempting to dive right in, without goals, it’s difficult to give focus and direction to your efforts – and it makes benchmarking impossible.  It goes…

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  2. Why Loyalty Programs Are More Important Than Ever

    Customer loyalty is one of the hottest topics for brands today.    You read and hear about loyalty program launches and revamps almost weekly. Yet, there are many brands that still rely on their legacy loyalty programs.    The truth is that loyalty is harder than ever. In fact, 68% of consumers say their loyalty is more difficult for retailers to maintain than…

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  3. New Data Shows How Consumers Really Feel about Black Friday and Cyber Monday 2021

    Black Friday and Cyber Monday are right around the corner – A weekend shopping event that can make or break the year for many brands.   According to the National Retail Federation (NRF), spending this holiday season has the potential to break previous records. It recently forecasted that holiday sales will grow between 8.5% and 10.5% over 2020 to between $843.4 billion…

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