The Clarus Blog

  1. February 14, 2019

    How to Make Customers Fall in Love with Your Loyalty Program

    It’s Valentine’s Day and love is in the air, but you don’t need a holiday to build relationships with your customers. While they’re out shopping for that special someone, they’re also flirting with your competitors. Here are five ways to win over your customers’ hearts and wallets with a loyalty program.   1. Make a…

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  2. February 12, 2019

    Premium Loyalty? Subscription Loyalty? What Do We Call This Paid Loyalty Trend?

    In recent years we have seen many brands rethink their retail strategies by using premium loyalty programs. As loyalty program benefits become more experiential-based to attract additional customers and build emotional connections, many brands are considering these fee-based membership programs. Fee-based loyalty programs are popping up left and right. Yet as an industry, we have…

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  3. February 7, 2019

    Why Trust Is A Huge Component of Customer Loyalty – Featuring John Baumann [Interview]

    Building trust in any relationship in life is so important for it to be sustainable in the long run. Just like trust is a pivotal piece in any personal relationship, it is equally vital when you talk about trust between brands and their customers. In The Age of the Customer, consumers call all the shots….

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