We surveyed 2,500 consumers about their feelings on premium loyalty programs and paying for enhanced benefits, as well as their shopping habits and interactions with brands.
Consumers today are bombarded with marketing messages.
You can’t just hope to have them engage with you — you need to give them a reason to. That’s where we can help.
Incentive-based engagements can cut through the noise and influence consumer behavior more effectively to help brands acquire new customers, cultivate brand loyalty and better understand consumers.
Loyalty is created with every interaction a customer has with you. Chance-to-win promotions, rebates & offers and more can turn these moments into meaningful and unique engagements that increase brand value and motivate repeat purchases.
Loyalty programs are one of the best ways to foster on-going engagement with your customers. Increase sales by driving brand loyalty across a variety of channels and rewarding your customers through membership-specific services, points-based earnings and more!
No matter what type of engagement you undertake with us, every program you launch is designed to drive customer insights as participants trade value for value – they provide accurate zero party data because they want to receive the incentive.
Hershey Gold Rush: Hershey’s partnered with multiple retailers on an exclusive in-pack promotion where shoppers could instantly win a HERSHEY’S GOLD candy bar’s weight in 24K Gold.
Infamous Insider Rewards: Points-based loyalty program to increase purchase frequency and sales volume while driving downloads of the Living Wine Labels app.
Fun Rewards+: Premium loyalty to motivate repeat purchases, increase AOV & encourage customer loyalty by offering valuable member savings.
Rebate Center: A holistic solution for digital and mail-in rebate processing and validation across tens of thousands of products annually.
It's safe to say we've been doing this a while.
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June 30, 2022
Marketers want to collect more data to better personalize customer experiences, but it’s challenging due to regulatory and privacy issues. And that’s where zero-party data enters the picture. As Google plans to block third-party cookies on its Chrome browser by the end of 2023, marketers are worried about how they will acquire meaningful data that will…
June 23, 2022
Officials at CKE Restaurants, parent company of Hardee’s and Carl’s Jr., wanted to show their loyal customers how much they appreciate them and prioritize the brands’ digital transformation in restaurants and online. As a result, in late March CKE Restaurant launched My Rewards, a new loyalty program available through its recently launched brand apps putting…
June 21, 2022
As brands have dealt with various customer loyalty and data issues in the past two-plus years of the pandemic, previous business strategies are being tested by consumers with limitless options. Our CEO, Tom Caporaso, recently participated in a video interview with Hannah DeMaio, Vice President of Brand Strategy for Women Leading Travel & Hospitality and…
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