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Clarus in the News

Reports point to caution signals for Amazon Go checkout-free store

With extreme innovation comes lots of trail and error, and Amazon Go is finding that out the hard way, with their checkout-free Amazon Go store. But, while there may be some bugs to work out, Clarus Commerce CEO Tom Caporaso believes that Amazon has the skill and the resources to make this concept a reality. (read article now)

Why L.L. Bean Is Unlikely to Make Massive Changes to Its Return Policy

As L.L. Bean looks to cut costs and streamline operations, it has been rumored that it may be turning towards significantly changing its legendary returns policy, which puts no time-limit on returning items. In this byline for Nasdaq, Clarus Commerce CEO Tom Caporaso looks into why that might be a huge mistake on the retailer's part. (read article now)

Rocky Hill company named one of the best by Entrepreneur Magazine

Following the announcement that Clarus Commerce was the only Connecticut company to place on Entrepreneur Magazine's Top Company Culture list, WFSB Channel 3 shared the news with its viewers. In this "Town-by-Town" segment, WFSB explains what makes Clarus Commerce stand out from the pack. (read article now)

An Amazon-PayPal Partnership Could Benefit Several Parties

As rumors swirl around an Amazon-PayPal partnership, Clarus Commerce CEO Tom Caporaso writes about the benefits of that relationship in a byline for Total Retail. If true, Caporaso writes, the deal could give Amazon merchants and customers the convenience of paying with the largest online payments processor in the space. (read article now)

Why Amazon is putting pick-up and drop-off lockers in Philly-area malls

As shopping malls continue to see dropping foot traffic, retail operators are starting to work hand-in-hand with online retailers to stop the changing tide. With Amazon installing pick-up and drop-off lockers in malls, experts are seeing this presence as a win-win for shoppers and businesses alike. But, for all the malls who don't join in on this collaboration, Clarus Commerce CEO Tom Caporaso sees the situation as "adapt or die." (read article now)

3 Lessons Retailers Can Take from Starbucks’ Embrace of Mobile Payments

In a bylined article for Nasdaq, Clarus Commerce CEO Tom Caporaso dives into the three factors that guide the success of Starbucks' mobile payments program. Following these lessons, he said,  can lead to greater adoption and success for retailers in the mobile payment arena. (read article now)

Amazon Payments transactions double in 2016

After the announcement that Amazon Pay almost doubled its user base in 2016, Internet Retailer reporter Jessica Young looked in-depth at the mobile payment market space. Even though Amazon represents a small part of the market at the moment, Clarus Commerce CEO Tom Caporaso commented that Amazon is set up to nicely to gain a bigger slice of the pie in the future. (read article now)

Saving the sale: New ideas for averting cart abandonment

With about $4.6 trillion in merchandise left in abandoned carts, retailers have see cart abandonment as a major revenue drain. In an article for Retail Dive, Clarus Commerce CEO Tom Caporaso comments that retailers should be proactive by solving major customer pain points before they become a problem, like offering free shipping and streamlining checkout flows. (read article now)

Bullish: The Greenwich firm behind GoDaddy’s Super Bowl commercial

With companies paying millions of dollars to secure a spot during the Super Bowl, many experts have debated the risk/reward in such a heavy investment. While some businesses refrained from using their budget towards ads this year, Clarus Commerce CEO Tom Caporaso still believes that these ads are the best medium to capture a massive and engaged audience. (read article now)

How Technology Is Changing The Future Of Our Grocery Stores

According to recent reports, experts are expecting the online grocery segment to grow from around 4% of total grocery sales to 20% by 2025, which to some could spell doom for large brick-and-mortar chains. But, according to Clarus Commerce CEO Tom Caporaso, in this The Next Web article, brick-and-mortar grocery stores will most likely survive, as long as they adjust their digital and loyalty strategies to cater to the shopper of the future. (read article now)
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