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Clarus in the News

Amazon rolls out Instant Pickup, allowing college students to pick up online orders in as little as 2 minutes

Think 2-day shipping is slow? How about 2 minute delivery? In this article for Internet Retailer, Clarus Commerce CEO Tom Caporaso discusses why testing "Instant Pickup" on college campuses could be a major win for Amazon and its Prime loyalty program. (read article now)

The slow death march of a great corporation starts when the culture is allowed to die

In an article for CIO, author Andrew Stanten writes about the effects of good and bad culture in a business environment. In a section talking about creating a good corporate culture, Clarus Commerce is cited as a leader in the way it does business and hires and retains employees. (read article now)

Loyalty provider takes aim at Amazon Prime

In a featured article for PaymentsSource, Editor John Adams singles out Clarus Commerce as a "loyalty provider ready to swallow the rest of the industry." (read article now)

With Echo Dot at Bat, Amazon Scores Prime Day Home Run

In a recap for Amazon's Prime Day, E-Commerce Times reporter David Jones asked Clarus Commerce CEO Tom Caporaso about the true meaning behind the day. Caporaso commented that while Amazon puts on the day for sales revenue, the most important part of the day revolves around the acquisition and retention of valuable Prime members. (read article now)

Prime Day knocks it out of the park — and not just with record sales

One of the biggest stories from Prime Day was the record amount of Alexa-based speakers sold that day. But, that was no accident. According to Tom Caporaso, CEO of Clarus Commerce, Amazon purposely cut the price of the speakers in order to entice Prime members and increase the number of Echo users, who purchased 10% more with the speaker than they did before owning the item. (read article now)

Amazon Prime Day: The evolution of a manufactured holiday

In an article in The Oregonian, reporter Anna Marum outlines the evolution of Prime Day and why Prime Day has never been about sales, but about loyalty. Clarus Commerce CEO Tom Caporaso agrees, noting that "Prime Day serves as a retention and acquisition event for Amazon, and reinvesting in their customer base reinforces and increases that loyalty." (read article now)

Prime Day Retail Challenge: Join Amazon, Fight Back…Or Both?

With nearly $2 billion in estimated sales, Amazon's 2017 version of Prime Day was its best sales day yet. But should retailers react to the day with sales of their own? Clarus Commerce CEO Tom Caporaso says that first, before anything else, retailers should do an internal audit to see if any sort of reaction makes sense for their business model. (read article now)

Breaking Down Retailers’ Love-Hate Relationship With Amazon Prime Day

With Prime Day seeing massive success for Amazon, retailers have been taking a love-hate relationship with the day, with some retailers even offering sales of their own. But for Amazon, Clarus Commerce CEO Tom Caporaso said that while the sales are a huge bonus, the real prize is the retention and recruitment of Prime members, which are an essential part of Amazon's success. (read article now)

Now Everyone Is Doing Prime Day, Which Is Not A Thing

While Prime Day made shopping during the summer a popular endeavor, that wasn't always the case. In a piece for BuzzFeed, Clarus Commerce CEO Tom Caporaso talks about how Amazon popularized the "Black Friday in July" mentality and why Prime Day is so important to Amazon. (read article now)

Amazon Prime Day: Offers, Expectations For Company Holiday

In an article for International Business Times, reporter Denisse Moreno looks at the massive shopping holiday in the middle of the summer, Amazon's Prime Day. Prime Day, with its record-breaking sales, is a success because of the fact that Amazon looks at everything through the "lens of a technology company," according to Clarus Commerce CEO Tom Caporaso. (read article now)
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