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Clarus in the News

Easy Ways to Save Money While Shopping Online

ButFirstCoffeeBlog writer Kallie Banciforte discusses, a Clarus Commerce product, on WTNH's CT Style. (read article now)

What Will Amazon’s Acquisition of Whole Foods Mean To The Customer Loyalty Industry?

With everyone talking about the grocery industry implications of the Amazon-Whole Foods deal, Loyalty360 looked at the deal's effect on the loyalty industry. According to Clarus Commerce CEO Tom Caporaso, the deal could be particularly sweet for Prime members. (read article now)

Amazon Spends $14B on Whole Foods

Reporter Richard Adhikari looks at the massive blow that Amazon just wielded at its competitors in the grocery industry, with their purchase of Whole Foods for $14 billion. While Amazon has remained tight-lipped on its future plans for the chain, Clarus Commerce CEO Tom Caporaso believes that there are many routes that Amazon can go down now, with this purchase. (read article now)

Amazon has a patent to keep you from comparison shopping while you’re in its stores

In an article in The Washington Post, reporter Brian Fung looks at a recent Amazon patent for blocking comparison shopping in-store and also the Amazon acquisition of Whole Foods. In the article, Clarus Commerce CEO Tom Caporaso details why this acquisition will be good for Amazon Prime customers. (read article now)

Here’s what Amazon and Whole Foods customers have in common

What do Amazon and Whole Foods customers have in common? Clarus Commerce CEO Tom Caporaso lays out the similarities in a byline for CNBC. (read article now)

Amazon-Whole Foods deal shades Walmart, Target

As online grocery grows more common, how can Amazon expand its footprint nationwide? Clarus Commerce CEO Tom Caporaso told The Philadelphia Inquirer that Amazon could use Whole Foods stores as distribution centers, in order to instantly improve their online grocery supply chain. (read article now)

How Amazon’s $13.7 billion acquisition of Whole Foods will impact the grocery industry

Amazon's acquisition of Whole Foods sent a shock wave through the entire grocery industry, which will be fully realized as soon as Amazon figures out how to best leverage its new brick-and-mortar presence. In an interview with Internet Retailer, Clarus Commerce CEO talks about how this new acquisition lets them jump in with "both feet" in the grocery category. (read article now)

Amazon’s Whole Foods Buy Will Change Grocery Shopping Forever

In a byline for Fortune Magazine, Clarus Commerce CEO talks about the implications of the Amazon-Whole Foods deal. With the history of innovation that Amazon has created, Caporaso warns that competitors should be terrified about this news. (read article now)

Free Mints At Checkout: What can this practice tell us about customer loyalty programs?

What do free mints given at a restaurants and loyalty programs have in common? Clarus Commerce CEO Tom Caporaso explains the connection in a byline for Twice. (read article now)

Some Amazon orders are more Prime than others

Depending on whether you live in a town or a major city, Amazon Prime users are not seeing equality when it comes to overall benefits. In this article for The News Tribune, Clarus Commerce CEO Tom Caporaso speaks on why that is and why that could be changing in the future. (read article now)
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