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Clarus in the News

Focusing On Customer Service Could Be A Key Differentiator For E-Commerce Retailers

One of the most crucial elements of a business, that's often overlooked, is the importance of customer service. Especially in e-commerce, where the retailer and customer never meet face-to-face, customer service can be the key differentiator that companies can emphasize to gain an edge, according to Clarus Commerce CEO Tom Caporaso and Senior VP of Product and Operations Rhiannon Herrmann. (read article now)

Are Retail Stocks Doomed? Shorting Potential Abounds, But Hope Remains

With traditional brick-and-mortar retailers seeing a decline in foot traffic, some are being forced to shut down a large amount of stores. But, is brick-and-mortar retail dead? In an article in Investor's Business Daily, Clarus Commerce CEO comments that it's not dead, just merely evolving. (read article now)

Home voice assistants offer retailers another E-Commerce platform

With voice search and AI dominating the news, Amazon and Google are currently the leading trailblazers for the new technology, with Alexa and Google Home. While these technologies are in their infancy, retailers could see voice search as a gold mine, if consumers catch on. (read article now)

7 Steps Small Businesses Can Take to Offer Fast and Free Shipping

In a super competitive e-commerce environment, free and fast shipping is a key differentiator. In this article for Small Business Trends, Clarus Commerce CEO Tom Caporaso explains how small businesses can compete against the behemoths like Amazon and eBay in the shipping arena. (read article now)

Why, Inc. Sees Groceries as Its Holy Grail

In an article for InvestorPlace, contributer Dana Blankenhorn delves into Amazon's recent setbacks with its automated grocery concept, "Amazon Go." Clarus Commerce CEO Tom Caporaso comments that while there might be some setbacks now, he expects Amazon to pick itself up and succeed, as it always does. (read article now)

When ‘Help’ Means an Electronic Assistant is at Your Beck and Call

Although nearly two thirds of 18-49 year-olds are using voice search to research products and make searches, the technology itself is still in the early stages. In an article for Corp! Magazine, Clarus Commerce CEO Tom Caporaso explains why voice search might be a huge tool for retailers in the future. (read article now)

Reports point to caution signals for Amazon Go checkout-free store

With extreme innovation comes lots of trail and error, and Amazon Go is finding that out the hard way, with their checkout-free Amazon Go store. But, while there may be some bugs to work out, Clarus Commerce CEO Tom Caporaso believes that Amazon has the skill and the resources to make this concept a reality. (read article now)

Why L.L. Bean Is Unlikely to Make Massive Changes to Its Return Policy

As L.L. Bean looks to cut costs and streamline operations, it has been rumored that it may be turning towards significantly changing its legendary returns policy, which puts no time-limit on returning items. In this byline for Nasdaq, Clarus Commerce CEO Tom Caporaso looks into why that might be a huge mistake on the retailer's part. (read article now)

Rocky Hill company named one of the best by Entrepreneur Magazine

Following the announcement that Clarus Commerce was the only Connecticut company to place on Entrepreneur Magazine's Top Company Culture list, WFSB Channel 3 shared the news with its viewers. In this "Town-by-Town" segment, WFSB explains what makes Clarus Commerce stand out from the pack. (read article now)

An Amazon-PayPal Partnership Could Benefit Several Parties

As rumors swirl around an Amazon-PayPal partnership, Clarus Commerce CEO Tom Caporaso writes about the benefits of that relationship in a byline for Total Retail. If true, Caporaso writes, the deal could give Amazon merchants and customers the convenience of paying with the largest online payments processor in the space. (read article now)
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