How Restoration Hardware Is Tearing Down The Walls Of The Old Loyalty Space

Retailers have started to realize that traditional discounting and loyalty programs of the past are no longer effective and for good reason.

According to a survey from Accenture, a frightening 78% of U.S. consumers are retracting from loyalty programs.

On the other hand, the success of premium loyalty programs like Amazon Prime, GameStop PowerUp Rewards and others has been making many retailers rethink loyalty.

Restoration Hardware is now the latest retailer to get on board with a better approach.

Let’s look at why they chose to leave tradition behind to join the ranks of the premium loyalty revolution. (more…)


Clarus Commerce Named A 2017 Connecticut Top Workplace

How does a company make the Hartford Courant Connecticut Top Workplaces list five years in a row?

Some will tell you that it’s all about the wages and benefits while others put the highest value on perks like on-premise gyms, cool office spaces, and flexible scheduling.

I believe it’s the combination of all those things that add up to create a truly happy and productive work environment because it all comes down to the employees and how they feel about coming to work every day (whether that’s in person or remotely).

How do you find out if your company is truly considered one of the best places to work in Connecticut? (more…)


Why Travel And Hospitality Brands Need To Fly Away From Traditional Loyalty Programs

Guest booking behavior has been changing dramatically, yet loyalty programs in the travel and hospitality industry have remained the same.

The internet, and more specifically search engines, have evolved over the years and travelers now have more information available to them than ever before.

However, most brands in the hotel and travel industry are still relying on points-based systems to attract and retain customers which are becoming less and less effective.

These free loyalty programs allow any consumer to participate without any cost to them, but since the benefits are “one size fits all”, there isn’t any room for customization and these programs are not tailored to individual consumers.

Historically, companies have tried to win over and keep customers with these traditional loyalty models of transaction first, benefits later, but that is proving to be unsuccessful today. (more…)


How Does Pumpkin Spice Affect Customer Loyalty?

You’re probably sick of hearing about it, yet it’s only just started.

Pumpkin flavored muffins, pumpkin pie, and the overly talked about pumpkin spice latte are here. You dread all the hype surrounding pumpkin spice, but you eventually find yourself in line giving in.

Why?

Because pumpkin spice treats are delicious. Plus, Starbucks, with its gourmet version and its effective advertising gives you no choice. And once you give in, you’re hooked.

And if you think you’re alone in this unbreakable cycle, you’re severely mistaken. (more…)


5 Traits To Hunt For In A Loyalty Partner

There are over 20 different loyalty product and service providers in the U.S. and U.K.

This can make your search for the perfect loyalty partner overwhelming. (And if you’re not yet searching, why aren’t you?)

As you’re narrowing down your RFP list, you will most likely find that there are just as many types of loyalty programs as there are vendors and each vendor probably specializes in only one or two.

For example, some vendors might only support legacy based points systems for grocery. Others might focus only on social sharing for QSR. It’s important to work with a partner that can help differentiate between all the options and build a program that moves your unique KPI’s.

In a time when customer habits are changing and loyalty is decreasing, finding the right loyalty partner is critical for the future success of your brand and choosing the right partner can be daunting.

That’s why we put together a list of five traits that you should look for when seeking out a loyalty program partner. (more…)


7 Ways A Premium Loyalty Program Can Benefit Apparel Retailers

Apparel is in peril.

If you work in the apparel industry, then you’ve most likely felt the pressure of “The Amazon Effect”.

Amazon has been overtaking the retail world category by category. It started with books, then electronics, and most recently, even grocery with the latest Whole Foods deal.

Just like grocery, apparel was a relatively safe category because shopping for clothes online causes a lot of friction.

Buying clothes without trying them on is tough and returning them if they don’t fit is a hassle just like shipping perishable food is challenging.

But if they’ve figured out how to do it with grocery, why not apparel? (more…)


Why A Work From Home Policy Benefits Employees And Employers

I’ve had the pleasure of being the Senior Director of Human Resources at Clarus Commerce for five years now, and one of the many things that I love about working here is the culture.

Although culture has become a bit of a buzz word these days, at Clarus, we continually talk about it, look at it, and strive to find ways to improve it.

We’re one of those rare companies that truly “gets” the crucial connection between a strong, employee-friendly, progressive culture and attracting and retaining the best people.

One of the components of that culture is our work from home policy.

Working from home sounds great from the perspective of employees, but it benefits employers in many ways too. (more…)


Loyalty Fatigue: What It Is And 5 Ways To Cure It

How many loyalty cards do you have?

Go ahead and check your wallet. I’ll wait. (I have 9).

While I like to think I’m special, that’s exactly the number that most U.S. adults have, according to research from Forrester.

Now how many loyalty programs do you think the average household belongs to? Would you have guessed the average U.S. household belongs to 29 loyalty programs? That seems like a lot, right?

You would think that with over 3 billion loyalty program memberships out there in the U.S., things would be looking great for retailers, but that’s not necessarily the case. (more…)


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