How Does Pumpkin Spice Affect Customer Loyalty?

You’re probably sick of hearing about it, yet it’s only just started.

Pumpkin flavored muffins, pumpkin pie, and the overly talked about pumpkin spice latte are here. You dread all the hype surrounding pumpkin spice, but you eventually find yourself in line giving in.

Why?

Because pumpkin spice treats are delicious. Plus, Starbucks, with its gourmet version and its effective advertising gives you no choice. And once you give in, you’re hooked.

And if you think you’re alone in this unbreakable cycle, you’re severely mistaken. (more…)


5 Traits To Hunt For In A Loyalty Partner

There are over 20 different loyalty product and service providers in the U.S. and U.K.

This can make your search for the perfect loyalty partner overwhelming. (And if you’re not yet searching, why aren’t you?)

As you’re narrowing down your RFP list, you will most likely find that there are just as many types of loyalty programs as there are vendors and each vendor probably specializes in only one or two.

For example, some vendors might only support legacy based points systems for grocery. Others might focus only on social sharing for QSR. It’s important to work with a partner that can help differentiate between all the options and build a program that moves your unique KPI’s.

In a time when customer habits are changing and loyalty is decreasing, finding the right loyalty partner is critical for the future success of your brand and choosing the right partner can be daunting.

That’s why we put together a list of five traits that you should look for when seeking out a loyalty program partner. (more…)


7 Ways A Premium Loyalty Program Can Benefit Apparel Retailers

Apparel is in peril.

If you work in the apparel industry, then you’ve most likely felt the pressure of “The Amazon Effect”.

Amazon has been overtaking the retail world category by category. It started with books, then electronics, and most recently, even grocery with the latest Whole Foods deal.

Just like grocery, apparel was a relatively safe category because shopping for clothes online causes a lot of friction.

Buying clothes without trying them on is tough and returning them if they don’t fit is a hassle just like shipping perishable food is challenging.

But if they’ve figured out how to do it with grocery, why not apparel? (more…)


Why A Work From Home Policy Benefits Employees And Employers

I’ve had the pleasure of being the Senior Director of Human Resources at Clarus Commerce for five years now, and one of the many things that I love about working here is the culture.

Although culture has become a bit of a buzz word these days, at Clarus, we continually talk about it, look at it, and strive to find ways to improve it.

We’re one of those rare companies that truly “gets” the crucial connection between a strong, employee-friendly, progressive culture and attracting and retaining the best people.

One of the components of that culture is our work from home policy.

Working from home sounds great from the perspective of employees, but it benefits employers in many ways too. (more…)


Loyalty Fatigue: What It Is And 5 Ways To Cure It

How many loyalty cards do you have?

Go ahead and check your wallet. I’ll wait. (I have 9).

While I like to think I’m special, that’s exactly the number that most U.S. adults have, according to research from Forrester.

Now how many loyalty programs do you think the average household belongs to? Would you have guessed the average U.S. household belongs to 29 loyalty programs? That seems like a lot, right?

You would think that with over 3 billion loyalty program memberships out there in the U.S., things would be looking great for retailers, but that’s not necessarily the case. (more…)


Free Versus Fee: Why Consumers Will Pay For Loyalty Programs

A friend said to me long ago, “If it’s free, it’s for me!”

That stuck with me for many years to the point of scouring the free section of Craigslist regularly. Eventually, I ended up with a nice stockpile of junk.

As time went on, someone asked me if I was ever going to purchase a record player for all the free vinyl that I had amassed. I replied that maybe I would one day, but in the meantime, I couldn’t pass up all those free records.

Eventually, I started to simplify my treasures, but I did keep a sizeable stack of free firewood in my yard.

Just like that firewood and all those records, we often simply take things that are free but we’re willing to pay for things that have immediate value to us, and we have a vested interested in those items. Let’s talk about how that applies to loyalty program membership. (more…)


Clarus Commerce Appoints Former Priceline Executive as CTO

Over the last 15+ years, Clarus has been lucky to have a consistent stream of passionate and talented people work here. We have also worked hard to build up our technology platform into a solid foundation, which we will now use to expand our technological offerings exponentially. To guide us toward that future, we have hired Giri Nathan as our new CTO. (more…)


Clarus Outing: Dodgeball Tournament at Flight Trampoline Park

“If you can dodge a wrench, you can dodge a ball.”

Even if you haven’t seen the movie DodgeBall, that quote can still have a lot of meaning. The biggest challenges can sometimes be internal ones, and when we learn how to work together to overcome them, then everything else is a piece of cake.

That’s why the Clarus team regularly ventures outside of the office to take part in fun activities that help strengthen our bonds and reinforce our culture. Then when challenges arise in the real world, we can quickly come together to solve them and continue moving forward. (more…)


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