Supermarkets Need to Enhance their Loyalty Programs

CC_PostImage_Grocery_v1Total U.S. grocery sales have been flat in recent years, and only 1.4% of those sales are currently placed online, well below the worldwide average.  With numerous companies trying to capitalize on the opportunities these figures represent, and grocers’ success almost entirely dependent on repeat business, supermarkets will therefore need to enhance their loyalty efforts.  Before we consider solutions, here’s a quick look at emerging competitors. (more…)


5 Questions Looming Over the Retail Industry in 2017

CC_blog_RetailIndsutryQuestions_laptopWith 2016 now in the books, retailers are already putting their strategies for 2017 in motion. As well-intentioned as these plans are, they’ll also require a lot of flexibility. These days, as legacy retailers file for bankruptcy and close brick-and-mortar stores in growing numbers, no company is immune to the changing retail winds. Here are five issues that retailers will need to keep an eye on as 2017 unfolds.

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Announcing the 2016 Clarus Commerce Awards …

tom-circleI joined Clarus Commerce in 2009, and the last seven years seem to have flown by.  The way we’ve grown and the talent of the Clarus Commerce workforce continue to astound me.  It’s been reported in the local news recently that tech companies can’t thrive in this state, that talented IT professionals are moving out west in droves. We’ve proved that generalization false.  Since I started here as employee #10, the Clarus workforce has grown by a factor of seven and continues to expand.  (more…)


Mobile Commerce Continues to Grow This Holiday Season

cc_blog_customerloyalty_iconEven five years ago, it would’ve been hard to imagine using your smartphone for much more than searching for fun facts or finding directions to a friend’s house. Small screens, slow data speeds, and non-optimized mobile websites caused most of us to scoff at the thought of shopping through our phones. With technology vastly improving since then, though, more and more people are comfortable with shopping via their handheld devices. In fact, 2016 is likely to be a turning point of sorts for mobile commerce. While mobile isn’t the dominant platform in e-commerce just yet, holiday shoppers are proving to retailers that it’s becoming increasingly important.

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Goldman Sachs Is Right: A Subscription Program Is Just What Apple Needs

cc_blog_apple_logoThe retail industry, like the larger world around it, is undergoing vast, fast changes; traditional ways of doing business are being upended as our country grows younger.  This cultural dynamic is leading many in the music industry to invest heavily in subscription programs, a business model that had once been the exclusive domain of “record of the month” clubs.  However, when Goldman Sachs proposed last month that Apple, after recording its first annual sales decline in 15 years, should consider developing a bundled subscription product, the suggestion sparked another round of interesting debates.

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Clarus Commerce’s Field Day Is About Celebrating — and Fostering — Teamwork

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September 20, 2016, was a glorious, blue-sky day in Connecticut.  While most corporate employees across the state probably enjoyed the beautiful weather only through their office windows, we took a different tack at Clarus Commerce.  After finishing up any pending work assignments, the entire company headed to the great outdoors, put on game faces, and prepared to do battle.  It was Field Day, after all, an annual tradition at Clarus that pits teams of employees against one another in a competition for perhaps the most noble trophy of them all:  Bragging rights.

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Employee Spotlight: A Day in the Life of our Product Manager

KRISTIN BATEASKristinB-circle

Product Manager


 I chose to pursue this particular position because…

I was ready for a new challenge. I majored in Communications with a minor in Marketing, so I was exposed to a variety of business aspects before I graduated. When I first started my job search, I only knew I wanted to be a part of a team that worked together to achieve one, overall goal. At that point, I hadn’t thought of myself as a Product Manager, but now it’s easy to recognize that my brain has always been wired for this position.

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How Clarus Commerce Successfully Recruits and Retains Millennial Workers

cc_blog_millennial_iconAt Clarus Commerce, we receive hundreds of job applications every year, many of them from Millennials (people born between 1981 and 1997). This should come as no surprise. As older workers retire, Millennials are next in line for open positions.

In fact, 2015 marked a tipping point: Millennials comprised a plurality of the United States labor force for the first time, exceeding the number of workers from Generation X (those born between 1965 and 1980) and the Baby Boomer generation (born between 1946 and 1964). Companies need to take note of this and adjust their hiring plans accordingly. Indeed, Millennials are so crucial to Clarus’s future that we’ve modified our approach to improve our ability to attract and retain them. (more…)


Uber Turns to a Subscription Program to Drive Greater Loyalty

cc_blog_uber_logoUber is testing a subscription program called Uber Plus in six U.S. cities in a bid to turn frequent riders into loyal customers.  Given its recent growth and the increasingly competitive ground-transportation category, branching out into subscription commerce is both a smart move and a natural next step for Uber.  According to its internal projections from August 2015, Uber expected to go from $688 million in gross worldwide bookings in 2013 to $10.84 billion last year to $26.12 billion in 2016, an increase of 141% year-over-year — and almost 790% over four years. (more…)


Employee Spotlight: A Day in the Life of Our Operations Manager

 MB 1MARYBETH IAMONACO

Operations Manager


I chose to pursue this particular position because …

… of a feeling. I felt like this position was a catalyst for an amazing future. I was searching for something that would foster the growth of my career. While I didn’t intend to be in the role for which I interviewed forever, I immediately recognized how many other opportunities I’d have at Clarus.

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