A Valuable Customer Is Cultivated Through A Premium Loyalty Experience

CC_blog_premiumloyalty_iconCustomer loyalty is one of the most intangible, yet important currencies a customer-facing business can collect. While it’s important to make a sale, it’s even more crucial to create a symbiotic relationship with anyone that interacts with your brand. Unfortunately, though, many businesses are falling short in consumer’s eyes. In fact, a recent study found that 77 percent of all consumers now admitted to retracting their loyalty more quickly than ever before. With such a large amount of shoppers taking a strong stance on loyalty, there is now a clear need for something different. The solution? A premium loyalty program. (more…)

No One is Immune to the Amazon Effect [Infographic]

It’s no secret that Amazon has one of the most impactful loyalty programs of all time. But, what has remained elusive is the data behind it. Everyone is talking about the “Amazon Effect” and how it’s shaping the retail landscape, but does anyone know just how big it is and how valuable Prime customers are to Amazon?

The numbers are shocking.


A Day in the Life of a Clarus Software Developer



Software Developer

I arrive at the office at 8:00 am on the dot.

Well, that’s what normally happens. Today, I was just a few minutes late. I place my lunch in the Clarus Cafe fridge, grab a cup of tea and head back to my desk to look at the day’s schedule. First, I quickly check up on my emails. Our system sends an email to IT members if a site error occurs while a product is in production. I keep an eye out for these alerts throughout the day to make sure all issues are addressed in a prompt and timely manner. This morning, everything seems to be running smoothly.


Happy Anniversary to Us: Looking Back on Our First Year at Enterprise Drive

CC_blog_YearOffice_ClarusLast year, I had the pleasure of writing a blog post announcing the much-anticipated news of Clarus Commerce’s move to 500 Enterprise Drive in Rocky Hill, Connecticut.  Unbelievably, we’ve just celebrated our first anniversary in the new space (I don’t think I’m allowed to call it that anymore), so I wanted to share a few thoughts on where the company has been and how Enterprise Drive is working out for us so far.

I think it’s important to look back on our earlier offices and remember some of the challenges along the way, which helped establish many of the goals we set for the Enterprise project.  I try to be polite when talking about our humble beginnings, but the reality is that we’ve seen (and worked in) our fair share of undesirable real estate. (more…)

The Importance of Tracking Customer Mindset in the Digital Age


With the explosion of the digital era, social media users are now willing to share almost anything about themselves with the rest of the world. Because of this, marketers have an entirely new edge, making it easier to target by demographic based on the information people publicly provide. However, we as marketers need to make sure the pendulum does not swing too far towards granular data, with excessive focus on the “who” and not enough on the “when” and “where”.


Clarus Commerce Earns a 2017 Stevie Award and a Spot on Entrepreneur’s 2017 Top Company Cultures List

CC_blog_Awards_EntrepreneurLogoBusiness success can arise from almost anywhere and take a variety of forms.  In 1974, when Erno Rubik wanted to help his students understand 3-D geometry, he invented the Rubik’s Cube, which became the best-selling toy of all time, with over 350 million units sold.  The following year, a bar conversation about annoying pets inspired Gary Dahl to create the Pet Rock, which generated 1.5 million sales at $3.95 apiece that holiday season before fading from the market.

While Dahl’s marketing skills were certainly remarkable, Rubik’s approach more closely mirrors the path we’ve taken at Clarus Commerce.  Our success is predicated in good part on the idea of helping people, both internally and externally.  That’s why we were thrilled with the recent news that we earned a Stevie Award for Sales and Customer Service and a place on Entrepreneur’s 2017 Top Company Cultures list. (more…)

A Guide to Accomplishing Your 2017 Goals

CC_blog_goalsWe are well into the New Year, and it’s time to take a serious look at the goals we’ve set for the year.  Many of us spent months preparing for the arrival of 2017 by evaluating our business objectives, establishing budgets, and setting goals. Here at Clarus Commerce, we believe that having goals serves to better align our actions as an organization and provide clear focus for every team member.  We each have a set of clear and specific individual goals that support the overall objectives of the company.

I love goals and am excited about the possibility they offer me to have a large impact on the company.  Still, they can be a bit overwhelming, especially if you have a big list.  Here are a few tips to keep you on track with your goals.


Supermarkets Need to Enhance their Loyalty Programs

CC_PostImage_Grocery_v1Total U.S. grocery sales have been flat in recent years, and only 1.4% of those sales are currently placed online, well below the worldwide average.  With numerous companies trying to capitalize on the opportunities these figures represent, and grocers’ success almost entirely dependent on repeat business, supermarkets will therefore need to enhance their loyalty efforts.  Before we consider solutions, here’s a quick look at emerging competitors. (more…)

5 Questions Looming Over the Retail Industry in 2017

CC_blog_RetailIndsutryQuestions_laptopWith 2016 now in the books, retailers are already putting their strategies for 2017 in motion. As well-intentioned as these plans are, they’ll also require a lot of flexibility. These days, as legacy retailers file for bankruptcy and close brick-and-mortar stores in growing numbers, no company is immune to the changing retail winds. Here are five issues that retailers will need to keep an eye on as 2017 unfolds.


Announcing the 2016 Clarus Commerce Awards …

tom-circleI joined Clarus Commerce in 2009, and the last seven years seem to have flown by.  The way we’ve grown and the talent of the Clarus Commerce workforce continue to astound me.  It’s been reported in the local news recently that tech companies can’t thrive in this state, that talented IT professionals are moving out west in droves. We’ve proved that generalization false.  Since I started here as employee #10, the Clarus workforce has grown by a factor of seven and continues to expand.  (more…)

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